CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
Archive
- Accessibility
- Active Listening
- Advertising
- Advertising Agency Man...
- Agency Insurgents
- Agile Engagement
- Analysis
- Artificial Intelligence
- Awards
- Barter & Trade
- Blockchain
- Brand Simplicity
- Branding
- Business Ethics
- Business Leadership
- C-Suite TV Insights
- Career Advice
- Celebrity Branding
- Comms Tech
- CommunicationsMatch
- CommunicationsMatch Ag...
- Company Culture
- Conferences
- Content Intelligence
- Content Marketing
- Content Marketing Central
- Corporate Communications
- Corporate Insights
- Corporate Social Respo...
- Crisis Communications
- Critical Now
- Cryptocurrency
- Customer Engagement
- Digital Advertising
- Digital Asset Manageme...
- Digital Communications
- Digital Marketing
- Digital PR
- Direct Marketing
- Diversity Equity Inclusion (DEI)
- Dominican Women To Marry
- ESG
- Earnings Guidance &...
- Editorial
- Education
- Email Marketing
- Events
- Executive Management
- Expert Filomena
- Expert Silvia
Business Wire Announces the Passing of Founder Lorry I. Lokey
Business Wire has announced the passing of Lorry I. Lokey, retired Founder/Chairman and Chief Executive Officer, who died over the weekend at the age of 95 in California.
Audible’s Supriya Mimani on the Who, What and Why of Strategic Comms
Did you know that a DE&I-focused talent program can transform company culture and affect how organizations think about the employee experience? Audible did just that with its “Next Chapter” Returnship Program which not only changed how it addressed hiring culture but helped set a new industry standard by helping communities in need with new pathways for employee engagement.
Supporting International Marketing and Sales through Translation
Approximately 360 million people worldwide understand and speak English as a native language, out of a total population of 1.5 billion. Discoverability is a requirement for establishing footing and gaining a presence in a new market.
What Web3 Means for Communicators
Some of us may remember doing PR in the early 1990s, when the Internet was new, known as Web1, and content was published online, but static.
Six Ways to Become a Mental Health Advocate and an Ally
With impacts from the global pandemic, mental health finally seems to have emerged from the backburner—and it’s about time. Global prevalence of anxiety and depression increased by 25% during the first year of the pandemic alone, according to the World Health Organization, bringing forth an even greater need for employee wellness programs.
How to Debrief Properly After a Crisis
In the world of emergency preparedness, a hotwash is a term assigned to the after-action debrief in emergencies like natural disasters. The term originated in the military, where soldiers used extremely hot water to remove residue and debris from their weapons after firing.
Stress Levels At An All Time High in the U.S.
Around 83% of employees in the US battle work-related stress, with 25% saying that work is the number one stressor in their lives, as reported by Stress.org. A vast majority (76%) also feel that stress affects their personal relationships.
Millennial Managers are Changing Workplace Culture
Millennials are a growing force in today’s business world and ignoring the fact that they will be the next wave of managers and business leaders is short-sighted.
How to Become A Better Informed Voter, With An Important Lesson For People Working in Public Relations
With the mid-term elections only a few weeks away, presumably even people who don’t follow the political circus are beginning to pay attention to it.
A Conversation with A.J. Baime, Author, 'Dewey Defeats Truman: The 1948 Election and the Battle for America’s Soul'
Join Michael in his discussion with A.J. Baime as they discuss his book, Dewey Defeats Truman: The 1948 Election and the Battle for America’s Soul. The book recounts the most remarkable victory by an underdog presidential candidate in the history of the United States. Beyond this, listeners will find the parallels to the upcoming 2024 presidential election and the lessons to be learned of fundamental importance.
Ethically Deploying AI in Public Relations: A Quick Take on Comms Tech, Ethics and Data Privacy
From the recent boom of AI-generated art, blockchain, NFTs and the metaverse to the rapid expansion of applied technology across all industries, AI and related technologies has emerged from the fringes of tech and science fiction movies to the mainstream right before our eyes.
Buy BRADY, But Don't Be Like Brady
Tom Brady is one of few professional athletes who transcend their field. While many football players and fans revere him, even those who pay little attention to sports know his name. In a new video ad, Brady surprisingly suggests that aspiring athletes shouldn’t aim to be like him. That advice sounds self-effacing, but how does it fit with other messaging surrounding Brady’s brand?
Signs You Need To Take Help Of Advertising For Your Business
Businesses today now all utilize some form of advertising or content marketing. However, that doesn't necessarily mean that the companies are getting the results they need from their advertising efforts.
Social Recruiting: Using Social Media in the Hiring Process
Social recruiting is all about finding quality candidates online and making connections with them. According to recent research, 58.4 percent of the world's population uses social media, the median user has more than 5 social accounts, and daily use averages 2 hours and 27 minutes. With more people engaging with social media, it is worth investigating its relevance to the recruitment process.
Podcasting as a PR Tool
Today, podcasts are very popular as a form of audio entertainment. They are also an easy way for content creators to connect with their target audience. Publishing podcasting content is also easy as a broadcasting license is not needed.
‘Grace Follows Grace’: Crisis Communications Wisdom from General Mills’ Jano Cabrera
Plunging into a crisis, whether reputational or widespread like a pandemic, is always scary. They push us outside our comfort zones and into a frightening new realm.
Mt. Etna, 'Thank You'
Not everyone can say a volcano did them a favor, but I’m remembering a big one, a giant one, Mt. Etna did for me forty years ago, still vivid in my mind as if it were yesterday.
The Boomer Generational Transfer
By 2045, baby boomers are going to pass on over $70 trillion to the next generations. This is more than three times the current U.S GDP, and its implications on society and its recipients cannot be understated. This was the generation to set the current path of the United States, and as they disappear they have the power to yet again set the course.
The Role of Web3 Technology in Transforming Work
The internet is an invention of constant transformation. In its early days, now called Web 1.0, the internet was a wild west of read-only information.
Richard Levick - From Eternity to Here
“Ah death, a change of clothes.”–The 14thDalai Lama
The endless fields of amber grain. Valhalla so far in the distance it is, we are sure, just shy of eternity. Mortality, we have decided, is not for us. “Heaven can wait.”

