Every business wants more traffic on its website. Not only does it help boost brand awareness, but it also opens up more opportunities to connect with customers in a way that drives conversions. 

Join Michael in his discussion with A.J. Baime about his new book, White Lies: The Double Life of Walter F. White and America's Darkest Secret which recounts in fascinating detail the rise and fall of Walter F. White, among the most important civil rights leaders of the early 20th century.

From 2018 to 2022, 95 college mergers took place, up 21% from any prior point in the 21st century. For many, merging with another school was a last ditch effort to prevent permanent shutdown.

Finding the perfect candidate for an open role is never easy, but it’s even trickier in today’s tight labor market. To compete for top talent, organizations need a top employer branding strategy to go with it.

Whenever I talk with marketers today, they almost always ask me the same question: “Should they create branded NFTs, and should they be building virtual experiences in spaces like Decentraland?”

With all the changes to workplace situations stemming from the COVID-19 pandemic, it’s important that managers are equipped with the mindfulness and soft skills required to stay in touch with their employees. While apps like Zoom and Slack allow you to now virtually congregate with your teams and move business forward even when you aren’t physically together, behind each computer screen is a work arrangement that can vary greatly from employee to employee.

A successful organization is built on effective communication. In the workplace, strong communication means all employees know what they are working towards, how they are contributing, and where they can go for support.

Florida Gov. Ron DeSantis sends plane loads of illegal immigrants to Martha's Vineyard. From a crisis mgt. standpoint, how effective was this political stunt?

The vast majority of public relations (PR) professionals (94%) want to be a part of changing the future of their field, with over nine in 10 (92%) believing AI has the potential to transform the way PR is conducted, according to new research commissioned by Stagwell's (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment. 

The ellipsis is a useful but often misused punctuation mark. It’ most used for indicating that something has been removed from a quote, but their actual usage can be a bit tricky.

Advancing equity is the active process of looking at the systems we have today through the lens of those most disadvantaged by those systems.

Despite her aging appearance, Queen Elizabeth II kept her job for an unprecedented 70 years!  A Canadian news anchor who let her locks go grey wasn’t as fortunate.  Her seemingly heartless dismissal has aroused widespread empathy, including from some of the world’s leading companies, sounding an alarm against ageism.  However, in an era when brand-building is of utmost importance, shouldn’t companies have a say in the looks of those they pay to be the faces of their firms?

Who doesn’t love a circus? - Clients and public relations agencies when request-for-proposal (RFP) processes are run like one!

From 2016 to 2021, live video traffic grew by 4 times. The switch to live video is but the latest in a constant stream of revolutions in how online content reaches consumers.

Today’s special guest is Robert L. Dilenschneider who formed The Dilenschneider Group in October, 1991.

Now that Labor Day 2022 is history, the election season is now officially underway, although it really never stopped. And you can be certain that critics of far right and far left media outlets will shout 24/7 about the slanted and false coverage their rivals are disseminating. And so will politicians of all stripes.

My tech-minded wife wants me to buy a car with the latest technology that automatically puts on the brakes if someone suddenly steps out in front.  And if I’m not up to steering, it will steer by itself.

The Queen is dead. Long live the King.  

One era has ended and a new one has begun.  

Ragan Communications partnered with D S Simon Media to produce “NextUP,” a new video series that asks rising communications stars to forecast the future of comms in their own words. These conversations will lead up to  Ragan’s Communications Week on Nov 1. and our Future of Communications Conference.

There are many companies that have decided to invest in marketing and public relations  campaigns on social media platforms these days. In fact, according to a recent survey, around 90% of all US companies tend to use social media platforms as part of their overall marketing efforts. That means, for a company to be successful with its own social media marketing efforts, it needs to invest a lot of time and effort. This is an important aspect of social media marketing that companies need to keep in mind, and one of the best ways to circumvent all that competitors is by working with social media influencers or experts. Aside from that, companies have a few other challenges, as well as advantages when it comes to social media marketing.