The Ragan Salary Survey mostly polled those who work in communications, but there are valuable lessons here for all wellness professionals.

As all PR professionals are aware, the media landscape has changed drastically in the past 2 years – becoming more difficult to earn the media’s attention and land quality coverage. However, the importance of public relations continues to rise, which has forced agencies to become more creative in their strategies to gain the visibility their clients need.

Last year was a wild one for cryptocurrencies, and it resulted in seven new crypto billionaires. This change has expanded the Forbes crypto billionaires list by 58% featuring 19 individuals. Cryptocurrencies such as Bitcoin, Dogecoin, Ethereum and others reached an all-time high on cryptocurrency exchanges like OKX in 2021 and many people made fortunes during this peak season. Some have, however, been on this list for longer and are getting richer by the day, such as:

Did you know more than 200 million women and girls are victims of domestic violence in a typical year? During the pandemic, helplines received five times as many calls as previously. Domestic violence cases have especially spiked in the U.S. with Portland, Oregon seeing a 22% increase in arrests related to domestic violence and Jefferson County, Alabama seeing a 27% increase in domestic violence-related calls.

The mass shooting in Buffalo, NY has me wondering if teaching critical race theory in classrooms might help prevent such horrifying racial violence.

Had this incensed 18-year-old Buffalo mass murderer known about our nation’s history of first enslaving, then subjugating African Americans and all the inequities they’ve had to contend with, would he have been so bent on killing blacks?   

Michelle Kelly, an exceptional public relations professional, with more than 15 years of expertise in lifestyle, hospitality, and travel, has joined Evins as Vice President, Travel & Lifestyle.

The Global Virus Network (GVN), a coalition of the world’s leading medical virology research centers working together to prevent illness and death from viral disease, today announced the election of seven distinguished global leaders to its Board of Directors. The announcement was made today by Robert Gallo, MD, Co-founder of the GVN & Chair of the GVN’s Scientific Leadership Board and the Homer & Martha Gudelsky Distinguished Professor in Medicine, Co-founder and Director of the Institute of Human Virology at the University of Maryland School of Medicine, a GVN Center of Excellence, and by Christian Bréchot, MD, PhD, President of the GVN, Associate Vice President for International Partnerships and Innovation at University of South Florida (USF), and Professor, Division of Infectious Disease, Department of Internal Medicine at the USF Health Morsani College of Medicine, the GVN Southeast U.S. Regional Headquarters.

Today’s special guest is Barbara Way Hunter, founder of Hunter Public Relations, a New York firm, from March 1989 to December 2000. 

Each of us has faced routine tasks while working from home. Even the most interesting work can one day get bored and stop bringing joy. There may be several reasons for this, but the most popular is routine when tasks are similar to each other. They accumulate and turn into a routine, absorbing all working time. Often at this moment, a person stops seeing opportunities and makes impulsive decisions that regret. To get out of this situation without loss and avoid problems, you should heed the advice of experts.

For employees who are returning to the office, the rising cost of a commute to a physical workplace has become a growing concern.

Gasoline prices in the U.S. hit a record high last week, with the national average price for a gallon of regular gas climbing to $4.37. Inflation has skyrocketed to a near-40-year high.

We are an over-polled society, a fact which subsequently influences politicians to prefer to follow rather than lead. Yet, how is it possible that up until U.S. Supreme Court Justice Samuel Alito’s draft in Dobbs v. Jackson Women’s Health Organization leaked, only 20% of Americans thought Roe v. Wade was in danger of being overturned? It is like looking at a Monopoly game board and not recognizing that it is a square.

Nearly 70% of all activity online starts with search engines and queries from users. That's why companies need to base any digital marketing and many Public Relations campaigns they create on keywords. The goal of keyword research is for companies to figure out what their target audiences are trying to find when they're searching online, and then determine what they need to do to rank on the various search engines for the exact same keywords that the audience is using. However, if a company doesn't know which keywords and needs to target, it won't be able to optimize its business website, know which content it needs to create to reach the target audience, or which phrases and queries it needs to use for more link building efforts.

We’re all figuring out new ways to get our work done, including our business marketing. Whether you are back in the office full time, working from home or taking a hybrid approach. your marketing effort can continue.Here are some tips for how to pivot and achieve your marketing goals without ever leaving your home!

You’ve spent hours – maybe days – making sure every word in your email or intranet post is perfect. You know that the content is exactly what’s needed; your readers will laugh, cry and throw flower petals at your words.

The high-end art world is one of the most secretive—and largely unregulated—global enterprises. The list of its associations with crime runs long and deep from art theft to tax fraud, to forgery, and money laundering.

Years ago, frustrated by the absence of a codified means to assess PR agency job candidates, I developed a questionnaire on media trends, PR, and popular culture. The PR/Media Quiz has evolved over the years but remains a useful, albeit non-scientific barometer of one’s currency and connectivity.

You were having an intense conversation with a woman you met at a networking event when she began to shift her gaze from your face to look around the room. Did that made you feel as if she’d stopped listening?

If so, it wasn’t a logical reaction. You know that a person doesn’t have to look at you to hear you. After all, people don’t listen with their eyes.

Inflation is affecting all aspects of life in the United States, even gas prices and car insurance. With the country experiencing the largest two year increase in gas prices, drivers are looking for new ways to save money at the pump.

The problem with infidelity is not so much the act but the loss of trust.

The leak of Justice Samuel Alito’s first draft of Dobbs v. Jackson Health Organization is an act of unfaithfulness to the U.S. Supreme Court’s historic norms and is one more destructive blow to a country based on a voluntary experiment known as democracy.

Netflix did everything that DE&I advocates asked for when staffing its brand journalism venture, Tudum.

The company hired a diverse cohort, mostly people of color and/or women. It gave them generous pay and creative freedom to speak to audiences from their individual, unique perspectives.

Then, after less than a year, Netflix laid them off.