Between 1918 and 1921, over a hundred thousand Jews were murdered in Ukraine by peasants, townsmen, and soldiers setting in motion the genocidal violence that created the conditions for the Holocaust. 

When most people think of advertising, they think of TV commercials. But in today's digital world, there are a variety of different ways to reach your target audience.

One such way is through native video advertising.

A Conversation with Marian Salzman, Author,  THE NEW MEGATRENDS

LGBTQ Rights On the Line: The Role of Communicators Advocating for Equality

Resumes and cover letters need to be updated to remain relevant. Keeping them tweaked will help in your job search. You want to adjust them to best meet the requested requirements.

There’s no law stopping someone from telling a coworker he has bad breath, or a friend she texts too much, or a spouse their outfit isn’t flattering.  Although people have the right to offer such criticisms, they often hold their tongues.  Verbal restraint isn’t always ideal, but even common communication challenges like these can inform a newly trending social imperative—free speech.

The mental load is a popular term for the extra work that women carry in maintaining a family and household. It’s a combination of cognitive and emotional labor, according to BBC’s Worklife.

In 2022, most Americans are more interested in Buy Now, Pay Later (BNPL) plans than they were before the pandemic.  As the cost of dental and veterinary care continues to rise, fewer people are able to pay their bill up front.  Cash and debit payment options aren’t feasible for a significant portion of the country.  Meanwhile, credit cards charge fees and high interest rates.  Payments get more unmanageable the longer an individual keeps a balance on their card.

For most of us, our experiences at the start of the COVID-19 pandemic fit into one of several slots: For healthcare workers, those early weeks and months featured seemingly endless days and nights of soul-wearying labor, heartbreak, sacrifice, and vulnerability. For essential retail, transport, and factory and warehouse workers, it was a time of measuring the value of a paycheck and job security versus childcare needs and the heightened risk of contagion. And for millions of others—especially those with young children at home—it was long hours to be filled as best one could. Suddenly, our newsfeeds were brimming with images of freshly baked sourdough bread, backyard tomato plants, drive-by birthday celebrations, and completed jigsaw puzzles. After years of disparate media diets, viewers came together around daily pandemic briefings and series such as The Last Dance and Tiger King.

We’ve all taken video meetings with our cameras off. Maybe there are kids running in and out of your home office, or you didn’t sleep well the night before and are dealing with some serious eye bags. Regardless of the reason, data shows that C-suite members don’t like it when employees go camera off.

After being falsely blamed for King Henry VIII’s break with the Catholic Church and of infidelity, incest and seduction by witchcraft, Queen Anne Boleyn was beheaded. It was, of course, powerful gaslighting, gleefully engaged in not just by the King, but by the insiders of the Royal Court. Sensing her weakness, they piled on and, among other things, referred to the Queen as “the concubine.” The King had eyes for Jane Seymore.

Is social media part of your online marketing for your brand? There are many reasons it should be. Most Americans use one or more social channels, so it is a great way to connect with your audience. Further, the cost to use social channels offer some of the best marketing ROI.

CRISIS. The word strikes fear in the hearts of executives and board rooms. It seems there’s a crisis every day in 2022 and the current seismic events are not one-day wonders, but rolling, long-term landscape changes.

Public Affairs is no longer a singular issue for government affairs. Global communication professionals must be prepared to contribute. Larry Parnell, Program Director of the Strategic Public Relations program at the George Washington University, joins us to discuss how his award winning program is meeting this and other challenges for its students.

Among the challenges facing clients issuing RFPs is providing agencies with the information they need to participate and the confidence of knowing that the process will be fair and time efficient. 

Remote or Hybrid?  In a remote work environment, you will be outside the physical office space while working in a hybrid environment you will be switching between your remote office and the company's physical office.

There's a good chance you spend more time with co-workers than almost any other person in your life. Thus, you must work as a team and cultivate strong relationships.

Recent changes in the media landscape, including the conglomeration of media ownership, fewer local and regional reporters and the emergence of “fake news,” is the impetus of the event: “Covering the White House. Yesterday. Today and Tomorrow.”

There’s a place on our websites, often under the heading “team” or some other title where we present or march in our backgrounds, our resumes, our experience, hopefully in an impressive way that tells why we’re worth the fees we charge.