CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

reports Richard Levick reports Richard Levick

Win By Any Means Necessary

What’s enough? When are we satisfied? The brilliance of capitalism is that it keeps us motivated—ever creating, ever expanding. Its fatal flaw is that, for many of us, we are never satisfied. There is always more. Just one more thing to make us fulfilled and happy. We even need to hire therapists to confirm that we are content with being content.

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Leadership & Careers Carol Kinsey Goman, Ph.D. Leadership & Careers Carol Kinsey Goman, Ph.D.

How Savvy Negotiators Read Body Language

Because I’ve trained them to do so, I know that many negotiators have learned how to read body language and to use the resulting insights to their advantage. But I also know that other negotiators miss valuable opportunities simply because they don’t pay attention. They get so wrapped up in what’s being said or in the documents being presented, they neglect to look for these vital cues. Here are four strategies for reading body language when negotiating.

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Marketing CommPRO Marketing CommPRO

The Future of Telephony: 5 Ways Your Biz Can Thrive

Telephony stands out as a great way to help businesses thrive since they need to communicate with employees and customers. If you want to help your business succeed, you should look into telephony to see what it can offer. When you do this, you can make your company thrive through the points listed below.

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Internal Communications Allison Carter Internal Communications Allison Carter

Why Bridging Political Divides is Good Business – And How Communicators Can Help

Kristin Hansen, executive director of the Civic Health Project, believes that communicators can play a critical role in crafting brand stories that unite audiences with wildly divergent beliefs and values.. “You have a really important role to play in telling better stories,” she said in her fireside chat at Ragan and PR Daily’s Brand Storytelling Conference on April 13, “Bridging the divide with brand storytelling.”

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PR Agency Management, Public Relations, reports Simon Erskine Locke PR Agency Management, Public Relations, reports Simon Erskine Locke

Agency New Business Checklist: Five Questions to Ask Yourself to Win More Often 

There are five primary questions communications agencies should ask themselves to improve their new business win ratio. 

The primary and secondary questions outlined here draw on our collective experience from 80,000 agency searches on CommunicationsMatch™, dozens of agency search consulting engagements, research, and leadership roles in companies and agencies. 

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reports Ken Rogers reports Ken Rogers

How to Expand Hiring in a New Business

In the race for good employees, fledgling startups and new companies compete against larger companies armed with an army of HR and recruiters, powerful branding strategies in the labor market, and unlimited budgets. There is no doubt that there are still ways to develop the competitive advantages of a new company and use them to convince candidates to work with you. Here are some tips to help you improve your hiring skills:

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Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Is Netflix Content 'Good Enough'?

How old were you when you made your first solo shopping trip?  If you’re a Boomer, Gen X, or Gen Z, your answer might be 8, 12, or even 18.  Japanese youth apparently run errands much earlier—as in age two—to the amazement of many Americans who are now streaming the cultural curiosity.  Whether toddlers should be by themselves on road-trips is a worthy question, as is why people a half-world away are watching a decade-old television show.

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reports Tom Madden reports Tom Madden

Now Stay Tuned For...Sorry We're Closing!

Ted Turner, the colorful founder of CNN, and myself, the colorful PR guy and author, will soon be in the digital dark.

Ted and I were among the earliest subscribers to CNN+, but suddenly now the digital doors to the new streaming service are being shut in our faces.  

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reports Richard Levick reports Richard Levick

The Lusitania Sinks Again

As Clint Eastwood said, “Tomorrow is promised to no one.” The world is anything but static. Perhaps we should eliminate our generational demarcations—Z, Millennials, X, Baby Boomers—and just refer to us all as the “Whiplash Generation.”

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Marketing CommPRO Marketing CommPRO

5 Strategies Businesses Should Emulate from Etsy Sellers

If you need to shop for unique goods such as handmade items, craft supplies, or vintage items, visit the Etsy website. You will be able to check out different items and order them online. However, you will not be buying the items from Etsy. Instead, you will be buying them directly from independent sellers popularly known as Etsy sellers. These sellers use different strategies that help them make a lot of profit. Below are some of these strategies.

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Marketing Brian Wallace Marketing Brian Wallace

The Business of Energy Drinks (INFOGRAPHIC)

Energy drinks are some of the most popular beverages for young people aged 13-35 in the US. In fact, 2 in 3 of all energy drink consumers fall in this age range! With so many other options for young people, what is it about these drinks that are so appealing? 

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