In an intensely competitive world, finding a great business idea that has the potential to earn you rich returns is challenging as it is. When you’ve been working hard to develop a fantastic concept, you’ll want to keep it protected until a marketable prototype is ready.

It’s true. I once gave a lecture at my alma mater titled “B2B: The Hidden World of Public Relations.” At that time business-to-business communications was, indeed, hidden away — invisible to the average consumer. Practical and transactional in tone and purpose, these comms were tucked away and separate from the other internal and external communications streams. 

The number of web searches that are done by voice continues to rise. Optimizing your website for these types of searches isn’t hard.

Here are the factors to consider as you optimize your website for the growing trend of voice search.

It takes 90 minutes to drive from I-80’s Exit 111 to my hometown in northwestern Pennsylvania. I’ve made the trip so many times over the years that I recognize every twist and turn and a lot of local businesses.  

Women-led startups received just 2.3% of VC funding in 2020. Furthermore, only about 12 % of decision makers at VC firms are women.

In a new CommPRO and Foreign Press Association exclusive free webinar, Karem will discuss what is happening on the ground in Ukraine, why he went there, the battle against disinformation, the importance of truth to our democracy, and the critical role of a free press. 

Keeping abreast of emerging trends is a fundamental obligation of marketers and efficient use of their time.

In any managerial position, employee performance is something that is closely looked at as a metric for the success of the company.