2020 was the year of the Capital P: pandemic, polarized politics and protests. It was also a seminal moment for businesses to reflect on who they are and where they are going — to really understand their moral compass and get serious about their corporate purpose. Over the last 18 months, we have seen purpose pressure tested by stakeholders and society like never before — it has led to it being redefined, refocused and realigned. 

2020 was the year of the Capital P: pandemic, polarized politics and protests. It was also a seminal moment for businesses to reflect on who they are and where they are going — to really understand their moral compass and get serious about their corporate purpose.

A name change is seldom a small thing.  It’s especially significant when one of the world’s most valuable companies decides to rebrand.  Facebook’s move to “Meta” offers an important signal about the firm’s future focus, which promises to impact billions of people who regularly sign onto its social media platforms.  The idea of a ‘metaverse’ sounds exciting, but will it really be a better place?

Revenue expansion, organic growth … We all say we achieve it to some level, but does your agency make it a priority? Have you ever calculated the Cost of Inaction and impact to your P&L?