This guide offers practical advice and actionable insights designed to help PR professionals navigate the competitive media landscape.

PR professionals are encouraged to see press releases as powerful components of a holistic marketing approach that can significantly enhance brand visibility and media coverage.

As the 2024 U.S. Presidential election looms, a recent survey conducted by Media.com reveals a growing concern among social media users about the pervasive influence of misinformation.

The benefits that working from home presents to both employees and their employers are undeniable, and explain why this model is still thriving post-pandemic.

For communicators, marketers, and media professionals, this research is a roadmap for navigating the future of digital storytelling.

The data reveals a vibrant start to 2024 for Hollywood, with significant month-over-month watch time and unique audience increases for Paramount, Walt Disney Co., and Comcast on Facebook and YouTube.

Despite previous years of progress toward greater ethnic diversity, this year the industry saw a slight regression.

Tubular Labs finds streaming platforms play to social for end-of-year viewership gains with social viewership grow for Netflix and Peacock in December, 2023.

We’re beginning to see a major shift in how companies are talking about unions, both internally and externally.

In-and-out lists are definitely in for 2024, but what else is “in” for this year in the world of social media, marketing, and communications?

The report delves into attitudes and generational differences concerning personalization, privacy, messaging, advertising, and brand loyalty.

Celebrating the birthday of Dr. Martin Luther King, Jr. is a somber reminder of the work this country must do to address its truths, find ways to achieve racial healing and transform society.

In a prelude to the World Economic Forum, the latest 2024 Edelman Trust Barometer lays bare a concerning schism between innovation and society, becoming a key driver of heightened polarization. Unveiling a significant disparity, the study discloses that almost two-thirds of respondents see innovation as inadequately managed.

Birnbach Communications issued its 22nd annual list of top media and marketing trends for the upcoming year.

We spoke with Anne DeAngelis, executive vice president of employee engagement strategy at Zeno Group, about some of the comms disconnects middle managers are feeling, the data behind it and what solutions can be developed from these insights.

As TikTok continues to shape digital culture, staying informed about these data-backed keys to success will be instrumental for communicators in public relations.

What CommTech provides the most useful metrics?

With their unique characteristics and digital native upbringing, they have a distinctive worldview.

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press

George Washington University's Center for Excellence in Public Leadership and CommPRO are showcasing the voices and wisdom of trailblazing women who have left an indelible mark on the business landscape