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Keeping a Client’s Olympic Connection in the News After the Closing Ceremonies
As brands assess the real return on Olympic sponsorships, this piece explores how smart PR can extend those high-profile associations long after the closing ceremonies.
Writing for Humans, Algorithms, and LLMs at the Same Time
As press releases evolve to serve journalists, search engines, and now large language models, communicators must rethink how they write to ensure clarity, attribution, and authority survive even when their words are stripped of context and reshaped by AI, in part one of a two-part series.
Public Relations Tactics That Can Help Brands Win Olympic Gold
As the 2026 Winter Olympics approach, this op-ed examines how brands can prepare for scrutiny, manage risk, and use smart public relations to stand out on one of the world’s most visible stages.
PR and Marketing Lessons From the Super Bowl
As the Super Bowl approaches, this op-ed looks beyond the spectacle to explore what the game continues to reveal about attention, risk, and return for today’s PR and marketing leaders.
Why New Year’s Resolution Marketing Is Shifting in 2026
As brands head into 2026, New Year’s resolution marketing is shifting away from big promises toward credibility, restraint and long-term trust.
Venezuela Raid Shows Why Crisis Communication Must Match Strategy Not Tactics
We explore how the Venezuela raid offers a powerful lesson for communicators on why crisis communication must be guided by clear strategy, not just well-executed tactics.
Why Cable Political News Still Misses the Mark
This op-ed takes a critical look at why cable TV political programming continues to prioritize speed and opinion over depth and expertise, often leaving viewers less informed rather than better informed.
New Year’s Resolutions for PR and Corporate Communications
In this next-generation perspective, a graduate student entering the field reflects on why empathy, listening and human connection must become core priorities for PR and corporate communications as 2026 begins.
Watching the 2026 Olympics Can Offer PR Lessons in Sportswashing
As global sporting events increasingly double as reputation shields, we explore how sportswashing works, why it persists, and the essential lessons PR leaders can draw about narrative control, transparency and trust.
Peter Finn on Building an Agency With a Heart and a Conscience
In a candid PR Masters Podcast conversation, Peter Finn of FINN Partners shares why independence matters in an era of consolidation, how values-first growth and selective clients build resilience, and why AI should strengthen people and judgment, not replace them.
How to Make a PR Crisis Worse
For communications leaders, the handling of the Epstein files offers a timely reminder that crises are rarely caused by a single event, but by the strategic missteps that follow.
PR Strategies for Brands Facing Protests at the Olympic Games
As the Winter Olympic Games in Milan-Cortina approach, brands and organizers are once again confronting a familiar reality: protests are an expected part of the Olympics, and preparation is critical to protecting brand reputation.
What Stories Will Take Center Stage in 2026
As 2026 approaches, a wave of political, economic and global developments is set to shape the narratives communicators will need to follow and interpret in the year ahead.
CES 2026 Set to Reshape Tech Innovation
As CES 2026 approaches, the tech and communications worlds are preparing for a showcase of breakthrough innovation and the strategies that will shape the year ahead.
There Were Always Boundaries Communicators Had to Respect
Communicators are constantly navigating the boundaries that protect credibility, shape public trust and define how we show up in a world that expects clarity and honesty.
Can Communicators Revive Interest in "Made in the USA"?
As tariffs rise and trade tensions grow, new research suggests the power of the “Made in the USA” label is shifting, forcing manufacturers and communicators to rethink how they position domestic production across both consumer and business markets.
What Communicators Can Learn From the Mamdani–Trump Meeting
The unexpected White House meeting between Zohran Mamdani and President Trump offers a revealing case study in political optics and strategic communication.
The Cracker Barrel Saga – A Lesson in Social Media Crisis Management
Cracker Barrel’s 2024 social media controversies—ranging from a discrimination scandal to backlash over policy changes—highlight the brand’s ongoing struggle to manage digital crises effectively.
The Fred Silverman I Knew, Loved and Occasionally Feared
Fred Silverman's groundbreaking influence on television programming continues to shape the industry, even years after his passing in 2020.
The Jeffrey Epstein Scandal Brings Down Entertainment Publicist Peggy Siegal
In 2024, the entertainment industry continues to distance itself from Peggy Siegal as her past ties to Jeffrey Epstein persist in tarnishing her reputation, with major studios cutting professional ties and raising questions about the long-term impact of such associations on a PR career.