Vladimir Putin’s communicators undoubtedly took a page from the PGA playbook and improved it.

The two that I think are the most important were the announcements by two old-timers, President Biden and former President Trump to run for re-election, even though actuarial tables suggest that both might not be able to serve a full four year term.

The 36th Annual PRSA-NY Big Apple Awards is now accepting early submissions from organizations and independent PR professionals.

So it’s no surprise that the totalitarian-loving former president praised the merger between the PGA Tour and Saudi Arabia’s LIV Tour, even though the Kingdom has been accused of human rights violations for as long as I can remember, and probably as long as it has been in existence.

Recessions can actually be the perfect time to ramp up your marketing game and leave your competitors scratching their heads.

There are few media professionals as highly credentialed, and well regarded, as Maribel Perez Wadsworth, and it is a privilege to have her join the latest edition of Truescope Talks.

Although marketing and communications might have similar functions on the surface — namely, telling the organization’s story —they often have widely differing goals.

The International Communications Consultancy Organization has just released its latest annual report, surveying thousands of PR professionals across the globe to probe the perils and promise of the industry.

A recent ruling by a judge in New York is raising quite a few eyebrows. The judge ruled that some emojis essentially represent investment advice — whether the user intended to offer such advice or not.

Effective marketing campaigns can make or break your business. A well-strategized, coordinated campaign can bring new customers to your company, bolster your brand presence, and improve the ROI of every long-term project you commit to.

Throughout my PR career I have been criticized for frequently telling clients and account groups the truth: What they want in a program will not work with the media because it is too self-serving and lacks originality, news or feature use possibilities.

We’re talking about former President Donald Trump and his looming indictment by the Manhattan District Attorney’s Office. Only Trump could turn things upside down and want to have a perp walk!

Women's Leadership was 'on fire' at the Academy Awards this year.

Communications leaders, in fact all business leaders, are invited based on the value they bring to it. The seat is not one-size-fits-all.

A lot of businesspeople ridicule communication as a low priority, nice-to-have soft skill. It’s likely these same people missed how large a role communication played in the recent collapse of Silicon Valley Bank.

In this video from Leading Entrepreneurs of the World, Gregg Castano the Founder & CEO of News Direct, discusses how in today's day and age it’s even more difficult to build awareness when most people are besieged with a tidal wave of information from all directions.

Agility has become a buzzword du jour. We’ve seen more courses in agile development, agile leadership and agile marketing pop up.

Competition is an inevitable part of life: Each day people contend for everything from parking spaces to produce, but perhaps the most intense competition occurs when one’s livelihood is on the line.

If it was a national hate day yesterday for one group, you wouldn’t have seen anything but love for another community gathered at the Stonewall National Museum Archives & Library’s 50th Anniversary Gala.

Content creation is essential for a business’s success. Today’s consumers want to experience closer relationships with the brands they trust, and content is a great way to do that.