This year’s Super Bowl will be played between the Philadelphia Eagles and the Kansas City Chiefs on Sunday, Feb. 12 at State Farm Stadium in Glendale, home of the Arizona Cardinals.

For so many clients, the hiring of a PR team is a leap of faith, followed by many, many more such leaps. Whether you’re a startup heading into another funding round or a brand who’s been beloved for years, the process of vetting and getting PR can feel like a black box.

We’ve all seen the wave of layoffs in big tech over the past few months, many impacting the marketing and communications functions. Having been in the business since before the Great Recession in 2008, I’ve seen the economy on the downswing before.

Pence is sparing in his resentment over a mob incited to lynch him. 

It didn’t take long for the first two major PR crises to emerge in 2023.

In this world of uncertainty, one thing is constant: With scant exception, the news delivered by cable broadcast channels will either be incomplete, misleading, prejudicial or outright lies.

Harry and Meghan seemed nowhere even near to being villainous in their six-part docuseries on Netflix, but some like the law firm representing Meghan’s half-sister Samantha see a vastly different Duchess of Sussex.

Over the years, regular readers of the New York Times have seen countless articles whose reporting tells about the plight of the Palestinians under the what the Times calls “the occupation of the Israelis.”

In less than the time it took me to write this sentence, OpenAI’s ChatGPT wrote the following short essay based on the request “Write essay on why PR is valuable for companies?” 

Remember “brain drain?”  Smart people fleeing dumb places for more rewarding lives. Today a bigger problem is brain train or retaining our brains to think differently about something that has us all in its deadly grips—climate change.

At long last the mid-term elections that began on November 8 concluded on December 6 with the election of Democratic Sen. Raphael Warnock.

False or deliberately misleading information can cause an organization the trust of its customers and can have an overall negative impact on its reputation.

The Museum of Public Relations announced an expansion of its Board of Directors and a new governance structure to provide succession planning in its 25th year of operation and to deepen its contributions to the future of the public relations practice.  

Ruth Hirshey Lincoln, 68, of Philadelphia, an imaginative and effervescent public relations wizard who founded her own consulting firm and worked wonders as the longtime face of the Philadelphia Four Seasons Hotel died Wednesday, Nov. 23.

This year, AI continued to make major waves, proving to the naysayers that it’s here to stay. But despite its growing presence in the mainstream and its increased utilization across fields, many are still unsure what AI actually is, how it works and the true potential it harnesses. 

PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment, today announced a partnership with Yoodli, an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence.

When you’re trying to make sense of things, seeking to describe, decipher, and define . . .  looking to fill an eclectic pot with facts, yet wondering from where they’ll come, and from whom will come the names they bear . . .  there’s always that resourceful guide to lead you through thickets of unknowns, Wikipedia.

The moguls who control the jewels of the international sports events—the Olympics and soccer’s World Cup have one thing in common: They don’t care which country hosts their propaganda-rich tournaments as long as the countries cough up enough money. 

The 2022 World Cup has been controversial enough without soccer’s governing body scoring an own goal on the eve of the tournament.  

While ostensibly defending FIFA’s choice of Qatar to host what should be a celebration of the beautiful game, Gianni Infantino’s diatribe had journalists literally gasping at its extraordinary tone deafness.  

Brand pillars are important for brand recognition purposes. They form a framework for developing a brand strategy. An organization uses brand pillars to define their unique position in the market. Brand pillars can be anything from values, visuals, to the workflow. Understanding brand pillars well increases the chances of success of a business.  They are an extremely important part of the business strategy and the important brand pillars are given below.