CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Public Relations Simon Erskine Locke Public Relations Simon Erskine Locke

FIFA President Gianni Infantino Just Provided a PR Teaching Moment  

The 2022 World Cup has been controversial enough without soccer’s governing body scoring an own goal on the eve of the tournament.  

While ostensibly defending FIFA’s choice of Qatar to host what should be a celebration of the beautiful game, Gianni Infantino’s diatribe had journalists literally gasping at its extraordinary tone deafness.  

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Public Relations Mike Paffmann Public Relations Mike Paffmann

The Pillars of Branding

Brand pillars are important for brand recognition purposes. They form a framework for developing a brand strategy. An organization uses brand pillars to define their unique position in the market. Brand pillars can be anything from values, visuals, to the workflow. Understanding brand pillars well increases the chances of success of a business.  They are an extremely important part of the business strategy and the important brand pillars are given below.

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Industry News, Public Relations CommPRO Industry News, Public Relations CommPRO

PRSA-NY and Honan Strategy Group Reveal the 2022 State of Mental Health in Public Relations Report

Today, PRSA-NY announced the 2022 State of Mental Health in Public Relations Report with Honan Strategy Group, a data-driven strategic research and communications firm, to understand how PRSA-NY members are coping with their mental health and determine resources to help working professionals in the industry.

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