How can leaders handle the inevitable transition to generative AI while the technology is still in the process of being developed? When is the right time to bring it into the workplace? And how will this transition impact the communications industry in particular?

In our business, when things turn sour, scapegoats must be found and punished.

Who doesn’t love a circus? - Clients and public relations agencies when request-for-proposal (RFP) processes are run like one!

As a former head of communications for blue-chip companies, founder of agencies, and CEO of CommunicationsMatch™, I’ve been involved in the new business process for more than two decades.

There are five primary questions communications agencies should ask themselves to improve their new business win ratio. 

The primary and secondary questions outlined here draw on our collective experience from 80,000 agency searches on CommunicationsMatch™, dozens of agency search consulting engagements, research, and leadership roles in companies and agencies. 

So, you founded, built, and successfully developed a PR agency and now you’re ready to sell it.

Revenue expansion, organic growth … We all say we achieve it to some level, but does your agency make it a priority? Have you ever calculated the Cost of Inaction and impact to your P&L?

Did you know that today’s typical PR agency seller is 48 years old, while just 10 years ago, it was closer to 60 years old? 

Buyers Still Willing to use 2019 Numbers as a Start