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Nuance and Environmental Awareness Lacking in AI Adoption
At CommPRO’s Communications Week Town Hall, Easterseals’ Paula Moore urged communicators to slow down, think critically, and bring humanity back into how we use AI.
Creator Voices Are Rewriting the Rules of Brand Communication
YouTube, BBDO, and H-E-B reveal how creator collaborations and community-driven storytelling are transforming brand communication into a two-way, trust-based dialogue.
Wendy’s “Tendys” Proves Authentic Branding Still Wins the Chicken Wars
At Advertising Week, Wendy’s Stephanie Lancaster showed how staying true to brand voice—and having fun doing it—turned “Tendys” into a viral, emotionally resonant campaign.
Truth Is the Only Foundation for Climate Storytelling
Senior communicators made clear that honest storytelling is the only path to overcoming climate fatigue and building trust.
The Rise of the Regionals Challenges Global PR Dominance
Independent PR firms are seizing ground from global holding companies as regionalization reshapes communications strategy.