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TV News Producers Need PR More Than Ever and the Numbers Prove It
As AI discoverability and Generative Engine Optimization (GEO) reshape how information is found and cited, new research from D S Simon Media suggests that local TV news may be one of the most powerful and underutilized opportunities for brands to build visibility, credibility and lasting influence.
Tom Brady ‘Sacked” for FTX Endorsement is a Lesson for PR Practitioners
Tom Brady's recent endorsement deal with FTX highlights the mixed perception of athlete endorsements among consumers and journalists, with some recognizing the paid spokesperson role while others may take endorsements more seriously.