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Media Upheaval Reveals the Real Rules of the Creator Economy
Sean Atkins’ clear and direct LinkedIn post offers a masterclass in how leaders must adapt now for the creator economy.
Students Rise Against Trump’s Free Speech Crackdown
Columbia College Chicago students are taking a stand, calling out censorship and hypocrisy in President Trump’s attacks on free speech.
CBS Fired Colbert and Created a Crisis It Should Have Seen Coming
A legendary network’s own decision-making turned Stephen Colbert’s firing into a textbook PR blunder.
Skydance’s Paramount Takeover Triggers Ideological Reckoning for Media Communicators
Howard Homonoff’s analysis of the Skydance-Paramount deal offers a roadmap for what’s next—and what’s at stake—for communicators in a politicized media age.
Colbert’s Exit Signals the End of Late Night as a Broadcast Powerhouse
Even as CBS ends The Late Show with Stephen Colbert, data shows his legacy—and lessons for communicators—extend far beyond late night.
Free Press Must Fight to Stay Free
As Trump’s attacks on the press escalate, veteran journalists warn that the future of American democracy depends on a bold, unyielding media willing to fight for the truth.
Thanksgiving Reflections on Progress and Community in Communications
Celebrate Thanksgiving with CommPRO as we reflect on a year of innovation, collaboration, and the community that drives the communications industry forward!
Retail Media Meets CTV and Sparks a Consumer Engagement Revolution for Bold Brand Strategies
As retail media merges with CTV, brands are seizing a groundbreaking opportunity to revolutionize consumer engagement and drive real-time purchases.
Anne Becker Sees AI as Human Potential Amplifier in Marketing and Cautions Against Flattening Culture
Known for her background as a journalist and passion for documentary storytelling, Anne has a unique perspective on leveraging AI to enhance human capabilities in marketing.
The Power of Social Video in Shaping Viewership Trends
The data reveals a vibrant start to 2024 for Hollywood, with significant month-over-month watch time and unique audience increases for Paramount, Walt Disney Co., and Comcast on Facebook and YouTube.