At PRSA ICON 2025, HUNTER CEO Grace T. Leong inspired the industry with a powerful message: truth told with empathy still has power.

A bold rebrand signals a new era for one of PR’s most respected dealmakers.

HUNTER’s Gigi García Russo explains how communicators must adapt earned media strategies for the generative AI age through Generative Engine Optimization.

Andrew Cuomo’s stunning primary loss to Zohran Mamdani reveals not just a political shake-up, but a communications crisis for a Democratic Party struggling to connect with modern voters.

The PRMuseum NextGen Awards honor the future of communications by connecting today’s boldest young talent with industry giants who broke barriers before them.

PRSA-NY opens nominations for its 2025 15 Under 35 Awards, adding a new AI-focused honor to recognize the next generation of PR innovators.

One small act of support changed Ken Kerrigan’s career—and shows the lasting impact of mentorship in public relations.

CommPRO continues its essential two-part series by uncovering why lifelong learning, curiosity, and adaptability will define the future success of 2025 communications graduates.

In a pivotal two-part series, CommPRO captures the most critical advice for 2025 communications grads, starting with why business acumen, relationship-building, and real-world skills matter more than ever.

Discover the insider strategies top marketers are using to transform executives into unstoppable thought leaders who command attention, drive influence, and elevate their brands.

Cathy Renna, a trailblazing LGBTQ advocate, exposes the urgent need for authentic allyship, strategic activism, and media accountability in the fight for equality.

Matthew Marcial, a seasoned association leader with a background in hospitality and strategic growth, steps into the role of PRSA CEO, bringing a visionary approach to innovation, engagement, and member success.

Insights on the implications of Meta’s policy changes on misinformation, brand safety, and the evolving landscape of social media communication from industry leaders.

The visionary founder of Current Global transformed the PR industry with her groundbreaking commitment to accessibility and built a global powerhouse in the process.

As we kick off the first day of our 15th year—our CommPRO ‘Quinceañera’—I want to extend my deepest gratitude to our incredible community.

The PRMuseum’s summer party is a tribute to legendary figures whose contributions have revolutionized the world of communications-all born on Bastille Day.

There are a number of ways in which a technology-driven RFP and RFQ process can make a big difference for both clients and agencies while helping to ensure they remain a viable path to hiring. 

With adoption having reached a tipping point, industry visionaries are now leveraging AI to generate content, pitch, measure, and even manage the whole PR process. 

Despite the fact that older employees are often the most knowledgeable and experienced members of the workforce, they’re often overlooked in favor of younger, less experienced workers.

The event brought together some of the region’s top minds in comms to chart a path forward for the profession.