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Where AI Ends and Leadership Begins
For CommPRO’s Trusted Advisor Initiative, Helio Fred Garcia talks about AI, leadership, human judgment, ethical clarity and what it really means to be a trusted advisor.
The Trusted Advisor Initiative: The Counselor’s Prime Directive
This second excerpt from Influencing Leaders explores what CEOs and senior leaders really need from trusted advisors: practical, focused and ethical counsel that helps move both the leader and the organization forward.
25 Years Later, Remembering September 11
Twenty-five years after September 11, leaders from across the communication community share the memories, people and lessons that have stayed with them.
Fred Garcia on AI, Human Judgment and Why Communication Must Rethink Its Value
In Part 2 of our conversation, Fred Garcia goes deeper on leadership, mentorship and the responsibility communicators have to help shape the next generation of our profession.
Fred Garcia on What It Really Takes to Become a Trusted Advisor
In the first of a two-part CommPRO conversation, Helio Fred Garcia reflects on his 43-year relationship with James E. Lukaszewski, the lessons behind Influencing Leaders and why real influence has far less to do with getting a seat at the table than with becoming someone a leader trusts when the stakes are high.
Venezuela Raid Shows Why Crisis Communication Must Match Strategy Not Tactics
We explore how the Venezuela raid offers a powerful lesson for communicators on why crisis communication must be guided by clear strategy, not just well-executed tactics.
Celebrating Tomorrow’s Communications Leaders as PRSA-NY Extends 15 Under 35 Deadline
The next generation of PR leaders is here — and there’s still time to nominate them for PRSA-NY’s 15 Under 35 before the July 11 deadline.
PR Masters Series Episode #96 - Helio Fred Garcia
In this episode of the PR Masters Podcast, host Art Stevens interviews Helio Fred Garcia, a renowned public relations expert with experience in crisis management, reputation building, and ethical communications.
PRSA-NY to Celebrate Industry’s Brightest Stars at 2024 Big Apple Awards and 15 Under 35 Honors
PRSA-NY will spotlight excellence in public relations at the 2024 Big Apple Awards, including the recognition of 15 Under 35 honorees who represent the next generation of industry innovators.

