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The Digital World Isn’t Weightless—Shift Offers $25k Sustainability Grant to Tech Companies
As AI drives unprecedented growth in digital infrastructure, a new sustainability challenge is emerging: how can technology companies balance innovation with the environmental costs of the increasingly resource-intensive digital economy?
AI Didn't Come for Your Job. It Came for Your Excuses.
As AI reshapes how work gets discovered, evaluated and executed, success increasingly belongs to professionals who adapt, learn and create value beyond what automation alone can deliver.
The Future on Display at Computex 2026
As the global technology industry gathers for Computex 2026, the event offers an early look at the AI, semiconductor and robotics innovations poised to shape the future of business, communications and everyday life.
How to Answer "Tell Me About Yourself" and Advance Your Career
Leadership presence often comes down to how effectively you communicate your value. Executive coach Carol Kinsey Goman explains why your answer to one simple question can shape career opportunities and visibility.
The Important PR Lesson About Sports Sponsorships Is That Things Change
As brands look for the next big opportunity in sports marketing, veteran PR executive Arthur Solomon reflects on how soccer and the Olympics evolved from niche properties into sponsorship powerhouses, offering a timely reminder that today's emerging sports could become tomorrow's mainstream attractions.
Patrice Tanaka on Purpose-Driven Leadership, Joy and AANHPI Representation in Communications
In recognition of AANHPI Heritage Month, CommPRO intern Claire Tsai spoke with Patrice Tanaka about purpose-driven leadership, representation, joy and the power of authentic storytelling in shaping a more inclusive communications profession.
Trust Signals from Singapore, Content Authentication, and Discoverability
CommPRO Contributor Simon Erskine Locke shares key insights from Singapore on why content authentication and trust signals are becoming essential to visibility, credibility and discoverability in the AI era.
Four Leads Walked In. AI Sent Every One of Them.
As AI increasingly becomes the intermediary between organizations and their stakeholders, Sam Michelson of Five Blocks explores how narrative specificity, reputation and “fit” are reshaping visibility and discovery in the age of AI-driven search.
What I'd Tell Every New Communications Graduate Right Now
Tiffany Guarnaccia of Kite Hill shares a candid and optimistic message for the next generation of communicators, emphasizing that while AI is reshaping the industry, curiosity, relationships, mentorship and human insight remain the true drivers of long-term success.
AI, Reputation and the New Rules of Trust
As AI rapidly reshapes reputation, visibility and public trust, CommPRO’s May 20 Virtual Town Hall brought together leading communications and AI experts to explore how organizations can remain credible, discoverable and authoritative in the age of generative AI.
PRSA-NY Big Apple Awards 2026 Invite NYC’s Best Work to Enter Now (Deadline Extended to June 5th)
As momentum builds across New York, the PRSA-NY Big Apple Awards 2026 are bringing the communications community together to celebrate standout work, with the final entry deadline now extended through June 5 for the industry’s best to step forward and be recognized.
Building Trust in the AI Age Through Narrative Authority and Content Authentication
Ahead of the June 9 Tauth Labs, CommPRO and Capitol Communicator breakfast roundtable hosted by APCO, communications leaders are increasingly focused on how AI is reshaping narrative authority, authenticated content and the future of digital trust.
Your Voice Is a Key Part of Your Communications Career Strategy
As a new generation enters the communications industry at a moment of rapid AI-driven change, leaders at M Booth are sharing candid advice on curiosity, personal voice, media literacy and the human skills that still matter most.
Sports Marketing Is Possible Without Breaking The Bank
As brands confront the soaring costs of mega-event sponsorships, this commentary explores how creative, independently owned sports marketing programs can still generate meaningful visibility, community engagement and earned media impact.
Authenticity Is the New Credibility
As audiences grow more skeptical of polished messaging and AI-generated communication, this commentary explores why authenticity, sincerity and human connection are becoming some of the most valuable assets in modern public relations.
Industry Leaders Share Advice for Communications Graduates Entering the Workforce
As the Class of 2026 enters one of the most rapidly evolving communications landscapes in decades, CommPRO is gathering advice and perspective from industry leaders on how young professionals can build meaningful, resilient careers in the age of AI.
The Productivity Tax: Why Your Browser May Be Working Against You
Communications professionals are increasingly paying a hidden “productivity tax” as fragmented digital workflows, endless tabs, and disconnected tools create friction that drains focus, slows decision-making, and makes it harder to do the strategic work that matters most.
Renée S. Edelman to 2026 Communications Graduates: Stay Open to New Opportunities and Build a Circle of People You Trust
Renée S. Edelman reflects on the role of curiosity, trusted mentors, lifelong learning and serendipity in building a successful communications career during a period of rapid technological change.
Why Recognition Matters More in the AI Era
As AI reshapes visibility, trust and reputation, the growing momentum around the 2026 PRSA-NY Big Apple Awards reflects how communications is becoming more central than ever to business, culture and leadership.
AI Is Becoming a Key Trusted Advisor
As AI shifts discovery from search results to narrative-driven conversations, communicators are beginning to rethink what reputation, relevance and recommendation really mean in the answer economy.

