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Preparing for the 2025 Super Bowl With Key PR Strategies Prior to Kickoff
Are you prepared for next year’s Super Bowl on Feb. 9, 2025, at the Caesars Superdome in New Orleans, Louisiana, home of the New Orleans Saints.?
Former Players Make Strong Coaches When They Invest in Understanding and Ask the Right Questions
This presents a golden opportunity for managers to adopt a player-coach relationship with their teams, fostering trust and empowering high performance.
PR Masters Series Podcast, Episode #82 - Rick French
In this episode of the PR Masters Podcast, Art Stevens and Rick French, the driving force behind French/West/Vaughn, discuss becoming a beacon of success and innovation in the PR world.
Assessing the Impact of the 2023 Diversity Report on the Public Relations Industry
Despite previous years of progress toward greater ethnic diversity, this year the industry saw a slight regression.
Think Like a Unicorn–For PR New Business & Jobs
Thinking like a unicorn, provides a framework for breaking out of a common trap agencies and professionals often fall into - trying make ourselves fit into an assignment or position for which we may not be uniquely qualified.
Dave Kindred on A Sportswriter’s Life and the Redemptive Power of Small-Town Girls Basketball'
Join Michael in his conversation with Dave Kindred as they discuss his new memoir My Home Team: A Sportswriter’s Life and the Redemptive Power of Small-Town Girls Basketball.
The Secret to Retaining and Energizing Your Best People
Studies continue to report that organizations with a greater share of women in leadership and management roles are the most profitable and successful.
Great Clips and Kawasaki's Super Bowl Campaign Leverages Creative Partnerships and Promotions
The recent collaboration between the hair salon chain Great Clips and ATV manufacturer Kawasaki illustrates this perfectly, offering valuable lessons for marketing communicators.
Five Keys to PR Agency Growth
The most successful growth strategies will leverage multiple channels that reflect client interests and needs.
Media.com Celebrates Female Space Pioneer Chantelle Baier with First User Profile
Media.com has announced the launch of the first user profile on its network to celebrate the remarkable achievements of Chantelle Baier, a female pioneer in the space industry.
When Age is More Than Just a Number
It seems to me that those seeking to protect Mr. Biden should take the win.
Creating space for Gen Z to ‘ask everything’ will strengthen your team
Fostering a feedback-driven culture allows managers to prioritize soft skills.
Why Black History Month Matters
By celebrating Black History, we all learn more about each other and build on this nation’s legacy.
A Lesson From Boeing In Why Transparent, Accurate Measurement Reporting Is So Critical.
How comms breakdowns in the supply chain contributed to the Boeing crisis.
The Red Ball Art Festival is A Masterclass in Communication and Community Building
The Red Ball Art Festival is more than just an art exhibition; it's a vibrant testament to the power of art as a universal language and a connector of people across diverse backgrounds.
Doug Melville's Journey from 'Invisible Generals' to Leading DEI Initiatives
Join Michael and Doug as they delve into the intersection of history, legacy, and the imperative of DEI in today's business landscape.
Sir Martin Sorrell On the Future of PR in a Conversation with Art Stevens
In this episode of the PR Masters Podcast, Art Stevens and Sir Martin Sorrell engage in a thought-provoking conversation that provides listeners with valuable insights into the past, present, and future of public relations.
Super Bowl Challenges That The NFL and Sports Marketers Want to Avoid
And yes, the teams competing for the NFL's self-imposed title of world champions, when in reality it should be the title for American style football played between the borders of Mexico and Canada, will be the Kansas City Chiefs and the San Francisco 49ers.
Facebook’s 20 Years of Evolution in Social Communications and Public Relations
We can only imagine the challenges, and changes that lie ahead including a few more conspiracy posts from your relatives along the way.

