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How Buzzwords Divide Different Generations at Work
Corporate jargon — whether you’re putting a pin in something, circling back, or promoting synergy — is generally devoid of any real meaning and should be avoided.
How to Communicate a Policy You Know Will be Unpopular
Nobody likes to be the bearer of bad news. That being said, it should be a requirement for anyone that finds themselves in a leadership role to finely hone the art of communicating such news.
Ruder Finn’s RF Comunicad Collective Connects Brands to the Latino Population to Empower the Community
The launch of the RF Comunicad Collective (the “Collective”) is the cultivation of RF Comunicad’s 30 years of relationship building with a strategically selected network of Hispanic leaders, influencers, visionaries and representatives of hundreds of national and local organizations that serve the Latino community.
“History = Pride” Celebrated in Florida
If it was a national hate day yesterday for one group, you wouldn’t have seen anything but love for another community gathered at the Stonewall National Museum Archives & Library’s 50th Anniversary Gala.
Start-up Businesses: What Others Don’t Tell You
Many people aspire to be entrepreneurs, and it is a worthwhile financial goal.
Super Bowl Spotlight: These Brands Had the Biggest Social Impact
The Super Bowl is the biggest advertising night of the year, and brands across all industries break out their creative chops to vie for viewer attention.
What HR Professionals Need to Know Before Recruiting
The company's recruiter may be its most important asset in the current War for Talent.
A Conversation with Rachael Bade and Karoun Demirjian, and Congress' Botched Impeachments of Donald Trump
Join Michael Zeldin in his conversation with Karoun Demirjian and Rachel Bade about their book, Unchecked, The Untold Story Behind Congress’s Botched Impeachments of Donald Trump.
How In-House Content Creation Helps Boost Demand
Content creation is essential for a business’s success. Today’s consumers want to experience closer relationships with the brands they trust, and content is a great way to do that.
Twenty-Four Hours News Cycle Makes Oceans Out Of Sun Showers
Is the 24-hour news cycle a vehicle for making minor stories seem important? In my opinion, the answer is a resounding “yes.”
How to Make the Most of Your Small Social Team
If you’ve worked in any sort of media capacity lately, there’s a good chance you know how to make the most magic with a limited set of resources to help your team succeed.
How B2B Companies Can Appeal to More Customers
In today's market, B2B companies need to do more than provide quality products and services.
Charities Adjust Their Communications Strategies to Better Reach Gen Z
Every organization wants to court Gen Z, the youngsters who will be our customers for the next 50 years of more. Nonprofits are no exception.
How Businesses Can Prioritize Customer Satisfaction
If you want your company to succeed, then customer satisfaction is the key. These days, customers are more opinionated than ever, and they can bring a business down with a single review.
Alumni Experiences from the GWU Center for Excellence in Public Leadership Women's Program
Listen to the experiences from our wonderful alums who describe their experiences as participants of our Women's Leadership Programs.
4 Steps To Write A Resignation Letter
You found a new job and now it’s time to let everyone know. Your first step is to tell your employer. Writing a letter of resignation does not have to be complex,.
PR Masters Series Podcast, Episode #71 – Special Guest, Michael Steele
Today’s special guest is Michael Steele is a former Lt. Governor of Maryland and chairman of the Republican national Committee.
Your LinkedIn Profile 101
LinkedIn has become a very important part of your job search. It is equally important for recruiters as we look for and check out candidates.
Importance of Being Consistent Online
A fundamental element of online marketing is consistency. You need to be painstakingly completely consistent so that there is only one you online – one brand, one identity, one message.
Important Security Trends for the Workplace
The workplace has evolved in many ways over the last decade. From the rise of hybrid work models to smart office technologies to an increasing focus on both physical and cybersecurity.

