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Super Bowl Spotlight: These Brands Had the Biggest Social Impact
The Super Bowl is the biggest advertising night of the year, and brands across all industries break out their creative chops to vie for viewer attention.
What HR Professionals Need to Know Before Recruiting
The company's recruiter may be its most important asset in the current War for Talent.
A Conversation with Rachael Bade and Karoun Demirjian, and Congress' Botched Impeachments of Donald Trump
Join Michael Zeldin in his conversation with Karoun Demirjian and Rachel Bade about their book, Unchecked, The Untold Story Behind Congress’s Botched Impeachments of Donald Trump.
How In-House Content Creation Helps Boost Demand
Content creation is essential for a business’s success. Today’s consumers want to experience closer relationships with the brands they trust, and content is a great way to do that.
Twenty-Four Hours News Cycle Makes Oceans Out Of Sun Showers
Is the 24-hour news cycle a vehicle for making minor stories seem important? In my opinion, the answer is a resounding “yes.”
How to Make the Most of Your Small Social Team
If you’ve worked in any sort of media capacity lately, there’s a good chance you know how to make the most magic with a limited set of resources to help your team succeed.
How B2B Companies Can Appeal to More Customers
In today's market, B2B companies need to do more than provide quality products and services.
Charities Adjust Their Communications Strategies to Better Reach Gen Z
Every organization wants to court Gen Z, the youngsters who will be our customers for the next 50 years of more. Nonprofits are no exception.
How Businesses Can Prioritize Customer Satisfaction
If you want your company to succeed, then customer satisfaction is the key. These days, customers are more opinionated than ever, and they can bring a business down with a single review.
Alumni Experiences from the GWU Center for Excellence in Public Leadership Women's Program
Listen to the experiences from our wonderful alums who describe their experiences as participants of our Women's Leadership Programs.
4 Steps To Write A Resignation Letter
You found a new job and now it’s time to let everyone know. Your first step is to tell your employer. Writing a letter of resignation does not have to be complex,.
PR Masters Series Podcast, Episode #71 – Special Guest, Michael Steele
Today’s special guest is Michael Steele is a former Lt. Governor of Maryland and chairman of the Republican national Committee.
Your LinkedIn Profile 101
LinkedIn has become a very important part of your job search. It is equally important for recruiters as we look for and check out candidates.
Importance of Being Consistent Online
A fundamental element of online marketing is consistency. You need to be painstakingly completely consistent so that there is only one you online – one brand, one identity, one message.
Important Security Trends for the Workplace
The workplace has evolved in many ways over the last decade. From the rise of hybrid work models to smart office technologies to an increasing focus on both physical and cybersecurity.
How Companies Can Find Their Authentic Voice Amid Crisis
Finding your authentic company voice can take time. Here’s how to refine yours.
New Ruder Finn Survey Shows Consumers Want Brands to Listen But Don’t Expect Them to Agree
Ruder Finn has unveiled new survey findings showing how active listening can help companies better engage consumers in a fragmented world.
Why So Many Super-Beer Ads?
If last month was “Dry January,” this year’s alcohol-soaked Super Bowl ads might mean calling the current month Febrewery.
Truescope Adds Rick Lombardo to Lead Sales in North America
Media intelligence company, Truescope, has appointed renowned industry expert, Richard Lombardo to the position of Senior Vice President of Media Intelligence in North America.
Maintaining an Inclusive, Accessible Social Media Strategy
We caught up with Destanie Morman of Vote Run Lead to learn how to make corporate social accounts more inclusive.

