Brand pillars are important for brand recognition purposes. They form a framework for developing a brand strategy. An organization uses brand pillars to define their unique position in the market. Brand pillars can be anything from values, visuals, to the workflow. Understanding brand pillars well increases the chances of success of a business.  They are an extremely important part of the business strategy and the important brand pillars are given below.

What does it take for a brand to place a story that breaks through to media and intended audiences in the crowded post-pandemic media landscape?

Your entire target audience should be able to engage with and enjoy your marketing materials. Unfortunately, this probably isn’t the case. You aren't alone if you haven’t intentionally ensured your marketing is accessible. A whopping 96.8% of website homepages aren’t accessible enough to meet the standards of the official Web Content Accessibility Guidelines from WebAIM. 

The communications function is at an inflection point, as an endless deluge of social and political issues along with increasing employee comms concerns have illuminated the value of communications to the C-suite.

What will the jobs of the future look like? This is a question that is on the mind of mankind since the dawn of time.

Whether you're looking to start a side business or just want to increase your monthly income, residual income may be a wonderful strategy to help you produce extra cash flow.

2023 is right around the corner. A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. 

Join Michael as he speaks with Molly Ball, author of the Pelosi biography, about Speaker Pelosi’s decision to step down from her leadership role in the House of Representatives.

Research by the Knowledge Academy reveals that companies are 18% more likely to send men on work-related training than women. Is it that organizations are offering more training to men? Or is it that women are not requesting outside training as often as men?

This platform was created for global women leaders at all levels – across the public, private and non-profit sectors. Here you will find tools, strategies and the latest research  to help you overcome challenges, bias and  self-limiting beliefs that so often hold women back from both contributing fully and moving up in their organizations. 

When trying to highlight the best parts of your company, the best way to tell your organization’s story is to focus on the employees who live your culture every day. At Ragan’s Future of Communications Conference, we were lucky enough to hear from three comms pros on how they find the best employee stories within their companies.

When a senior citizen dials 911, the assumption is that they must be having a medical emergency. But more often than you might think the reason for the call is not that at all -- they're just lonely and want someone to talk to. And it’s not just older adults who seek a sense of belonging.

‘Breaking up is Hard to Do’ - the top 40-hits song by Neil Sedaka was huge in the Sixties and Seventies. In 2022, breaking up is back!

National Cliché Day is observed on Nov. 3, along with National Sandwich Day. I only became aware of this riveting fact last week.

Networking is paramount in business. For professionals at any stage in their career, who you know matters far more than what.

Purpose communications can play a big role in this process by helping employees identify a sense of meaning and purpose in their work.

Innovations in the financial technology (fintech) industry are changing how individuals, businesses, and banks handle, move, and use money. These innovations and solutions have changed how we engage with money. Even with how successful players in this industry have been in recent years, they still must face and overcome some challenges. Here are some of those challenges.

Given its inherent capabilities for immutable, transparent, decentralized, and extremely efficient ways of recording and exchanging data and transactions, blockchain is fundamentally altering practically every business. This has major implications for businesses, including managing the global supply chain, executing interbank transactions, and even purchasing and the sale of the property.

Here are some media pitching examples from my latest book WORDSHINE MAN.

Some are calling them exemplary that are among many in my highly available new book, jumping up and down and pounding its front cover chest on Amazon.  

Join Michael in his discussion with Hugh Eakin about his new book Picasso’s War, How Modern Art Came to America which recounts the determined effort of a tiny group of people who, for nearly 30 years, fought to bring modern art to the United States impeded by war, economic crises, and a deeply skeptical public.