CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Active Listening CommPRO Active Listening CommPRO

Welcome to the Active Listening Channel

How good of a listener are you? Do you truly hear and understand what your colleagues, customers, friends or family really want? Frankly, people are just not good listeners. We always get very excited about what we can say or do next that we sometimes forget to be in the moment and listen and learn from what we can hear from others.

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Active Listening CommPRO Active Listening CommPRO

How You Can Become a Better Listener

Have you ever spoken to someone who dismissed everything you said? With all the distractions around us, sometimes the people we talk to may not be listening to us at the moment. Maybe they are trying to multitask. But no matter the reason, being ignored can leave us feeling rejected and unimportant.

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Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Marketing Must Fight Fakes

I recently received LinkedIn connection invitations from two different recruiters – It’s nice to be wanted; although, it’s nicer when the people pursuing you actually exist, which I’m certain wasn’t the case for either.  As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth?

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Internal Communications CommPRO Internal Communications CommPRO

11 Biggest Takeaways from Ragan’s Future of Communications Conference

The 2022 Future of Communications Conference gathered hundreds of communications professionals at the Edison Ballroom in New York City, New York to refine and align their strategies around moving from order takers to strategic advisors whose judgment is material to the growth and success of their organizations. Attendees had the opportunity to brainstorm, reconnect with colleagues, make new friends and learn real-world tips and tactics from dozens of leading communicators.

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reports Ken Rogers reports Ken Rogers

Creating a Smooth Customer Experience in Digital Banking

Customer service and digital banking have advanced significantly. Our daily lives are being revolutionized by technology, which is always evolving. In nearly every sector, it has been standard practice to adapt to the constantly changing environment, cutting-edge competitors, and changing client expectations. One of the earliest sectors to embrace technological improvements in the banking industry. Since the banking sector plays a significant role in the economy, it stands at the pinnacle of digitalization. 

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Social Media Marketing Jill Kurtz Social Media Marketing Jill Kurtz

Tips to Make Your Website Accessible

Accessibility is about improving the web experience for everyone. Accessibility barriers make it difficult or impossible for visitors who are blind, deaf, hard of hearing, or disabled to use your site.

WebAIM analyzed one million homepages for accessibility issues and found that 98% of websites had at least one Web Content Accessibility Guidelines failure on their homepage.

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Internal Communications Amira Barger Internal Communications Amira Barger

How to Challenge Glass Cliffs and Codify Your Archetype

Having women in top leadership roles is more important than ever. Women occupy more than half of management roles and are most often the leaders supporting well-being of employees through diversity, equity & inclusion. Yet, we are passed over for c-suite roles and find difficulty in being supported by networks that shift our trajectories towards c-suite placement AND c-suite success – “and” being the operative word. This is particularly true in the world of public relations where near80% of CEO positions are occupied by men.

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Leadership & Careers Ken Rogers Leadership & Careers Ken Rogers

4 Translation Tips For Better Employee Engagement In Internal Training

The quest by employers to create a better work culture, reduce staff turnover, increase productivity and build better work and customer relationships are the reasons why they take employee engagement seriously. Employee engagement helps put effective strategies in place to impact company profits positively. For a company that embraces cultural diversity, more success will be achieved if the employee handbooks were translated into the languages of other employees whose first languages are not the same as the company’s official language. Here are some translation tips for better employee engagement.

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Strategic Public Relations CommPRO Strategic Public Relations CommPRO

Welcome to the Strategic Public Relations Channel, presented by the Graduate School of Political Management at GWU (VIDEO)

Are you looking to develop compelling messages that influence audiences and create change? If you are ready to update your PR and communications playbook, a master's degree in Strategic Public Relations from The George Washington University equips you to shape the dynamic messages needed in the 21st century.

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Digital PR CommPRO Digital PR CommPRO

World Communications Week: How Technology Changed the Practice of PR

This week the focus is on communication – something that is vital to every aspect of our lives. 

And if you are working in marketing, PR, social media, or communications in the workplace, it is the very core of your profession.  Although there are the accepted rules of good communication that have stood the test of time, technology has disrupted, and in some cases completely upended, the process. 

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Marketing Brian Wallace Marketing Brian Wallace

Remote Work: Tools for Taking Your Business to The Next Level

Experts say that by 2025, 22% of the workforce will work remotely. Since the beginning of the pandemic, 47% of businesses say that remote work is here to stay. Similarly, workers report feeling 22% happier  and 30% more productive when they work from home. However, 47% also report experiencing burnout. As a society, we have witnessed a shift in the work/ life balance and longer hours, presenting new challenges for remote workers.

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Leadership & Careers CommPRO Leadership & Careers CommPRO

How To Keep Out Quiet Quitting in Your Agency

The last few years have been challenging for many workers, especially now that many have become remote workers. From pandemic concerns to family and childcare concerns to economic and of course workplace needs - employees sometimes struggle to feel connected with their team at work when they do not see them in a physical office every day. Regular standup meetings, usually short in duration, can help workers feel engaged with each other. They can feel valued when there is an open time and place for sharing informally about their day or their current needs. These brief meetings can also foster a sense of team spirit that can carry over into regular project work.

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