Tom Brady is one of few professional athletes who transcend their field.  While many football players and fans revere him, even those who pay little attention to sports know his name.  In a new video ad, Brady surprisingly suggests that aspiring athletes shouldn’t aim to be like him.  That advice sounds self-effacing, but how does it fit with other messaging surrounding Brady’s brand?

Businesses today now all utilize some form of advertising or content marketing. However, that doesn't necessarily mean that the companies are getting the results they need from their advertising efforts. 

Social recruiting is all about finding quality candidates online and making connections with them. According to recent research, 58.4 percent of the world's population uses social media, the median user has more than 5 social accounts, and daily use averages 2 hours and 27 minutes. With more people engaging with social media, it is worth investigating its relevance to the recruitment process.

Today, podcasts are very popular as a form of audio entertainment. They are also an easy way for content creators to connect with their target audience. Publishing podcasting content is also easy as a broadcasting license is not needed.

Plunging into a crisis, whether reputational or widespread like a pandemic, is always scary. They push us outside our comfort zones and into a frightening new realm.

Not everyone can say a volcano did them a favor, but I’m remembering a big one, a giant one, Mt. Etna did for me forty years ago, still vivid in my mind as if it were yesterday.  

By 2045, baby boomers are going to pass on over $70 trillion to the next generations. This is more than three times the current U.S GDP, and its implications on society and its recipients cannot be understated. This was the generation to set the current path of the United States, and as they disappear they have the power to yet again set the course.

The internet is an invention of constant transformation. In its early days, now called Web 1.0, the internet was a wild west of read-only information.

“Ah death, a change of clothes.”–The 14thDalai Lama

The endless fields of amber grain. Valhalla so far in the distance it is, we are sure, just shy of eternity. Mortality, we have decided, is not for us. “Heaven can wait.”

Every business wants more traffic on its website. Not only does it help boost brand awareness, but it also opens up more opportunities to connect with customers in a way that drives conversions. 

Join Michael in his discussion with A.J. Baime about his new book, White Lies: The Double Life of Walter F. White and America's Darkest Secret which recounts in fascinating detail the rise and fall of Walter F. White, among the most important civil rights leaders of the early 20th century.

From 2018 to 2022, 95 college mergers took place, up 21% from any prior point in the 21st century. For many, merging with another school was a last ditch effort to prevent permanent shutdown.

Finding the perfect candidate for an open role is never easy, but it’s even trickier in today’s tight labor market. To compete for top talent, organizations need a top employer branding strategy to go with it.

Whenever I talk with marketers today, they almost always ask me the same question: “Should they create branded NFTs, and should they be building virtual experiences in spaces like Decentraland?”

With all the changes to workplace situations stemming from the COVID-19 pandemic, it’s important that managers are equipped with the mindfulness and soft skills required to stay in touch with their employees. While apps like Zoom and Slack allow you to now virtually congregate with your teams and move business forward even when you aren’t physically together, behind each computer screen is a work arrangement that can vary greatly from employee to employee.

A successful organization is built on effective communication. In the workplace, strong communication means all employees know what they are working towards, how they are contributing, and where they can go for support.

Florida Gov. Ron DeSantis sends plane loads of illegal immigrants to Martha's Vineyard. From a crisis mgt. standpoint, how effective was this political stunt?

The vast majority of public relations (PR) professionals (94%) want to be a part of changing the future of their field, with over nine in 10 (92%) believing AI has the potential to transform the way PR is conducted, according to new research commissioned by Stagwell's (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment. 

The ellipsis is a useful but often misused punctuation mark. It’ most used for indicating that something has been removed from a quote, but their actual usage can be a bit tricky.

Advancing equity is the active process of looking at the systems we have today through the lens of those most disadvantaged by those systems.