Landing pages have been used by marketers for many years now – and to great success. Indeed, when you create a detailed landing page and optimize it correctly, you can get very good results from your campaign.

Did you know that 30% of people could be convinced of experiencing a false autobiographical event?

The goal of your eCommerce website is to sell, right? One way to increase sales is by driving organic traffic to your site. This is why search engine optimization (SEO) is an important consideration. Here are 3 eCommerce website SEO tips that can help grow your business.

Many people assume that famed cartoonist Walt Kelly, created the phrase, “We have met the enemy and he is us” in a 1970 cartoon  celebrating the first Earth Day.  The phrase became popular in his Pogo comic strip and on an Earth Day poster in 1971.

Join GSPM Strategic Public Relations Program Director Dr. Larry Parnell and the GSPM recruitment and enrollment team to learn more about how a degree from the GSPM program can set you up for success! We will be joined by SPR Alumna, Kaitlin Solomon, who will share her experience as a student in the program and how it prepared her for a promising career. Come learn how you can start your career in advocacy at the Graduate School of Political Management!

Crowdfunding is a method of raising money from a large number of people. It helps to provide capital to get a campaign or a project off the ground. Businesses, charities, or individuals can create a campaign. Crowdfunding platforms such as GoFundMe and Kickstarter have become very popular.

Gone are the days of brick and mortar stores representing the retail buying experience. With online retail representing approximately 11% of all retail sales, digital buyers are expected to grow by over 13% in the next 3 years. With this sort of non-stop growth, e-commerce managers find themselves in an increasingly change-filled and fast-paced industry. To succeed where others fail, an e-commerce manager needs to master several crucial skills in this arena.

Resumes should be customized to each opportunity. They must also be clear and concise. To accomplish this start by removing any information that should not have been on a resume anyway.  These items should be removed immediately:

While the idea that the most successful brands have a clearly defined purpose may seem obvious now, the concept was not always so widely understood.

During the year 2020, we experienced history in the cryptocurrency niche with the 3rd Bitcoin halving event unfolding. There has been unprecedented hype after this news with a great rise in interest for the coin around the world. More and more people are expressing their interest in learning about the places to buy Bitcoin safely and some are asking about how to become a reputable Bitcoin trader. Although the recent stats may dishearten you in getting into Bitcoin or crypto for the first time, it is a good idea to get into digital currencies.

As a former head of communications for blue-chip companies, founder of agencies, and CEO of CommunicationsMatch™, I’ve been involved in the new business process for more than two decades.

There was a time when only celebrities and aspiring actors were spokespeople.  Now the friend you’re having lunch with tomorrow may, unbeknownst to you, have an endorsement deal.  It’s nice that company sponsorship has been democratized, but with so many people pushing products, how can consumers survive the promotional onslaught?

A decade ago, most big companies didn't have investor relations professionals, and if they had an employee that was responsible for financial communication, that person was typically a manager working in public relations.

There are many styles of leadership and just as many gurus and books touting which style is the best.

What is a leader? Whether you are taking charge of a small group project, heading up a new team, or running an entire department, you are navigating a leadership role.

As social media continues to grow, people’s desires to make a name for themselves on these platforms only continues to grow alongside it. Nowadays there is not just money but an endless amount of fame and notoriety to be gained from sites like Facebook and YouTube. 

What I call Hi Society is what you normally do when someone’s approaching you while you’re walking along the avenue, boardwalk or beach.

For a couple of straight lines, hyphens, em dashes and en dashes can be surprisingly tricky to use. But they’re a critical tool for any writer, especially if you’re hoping to add drama or connect thoughts together.

When used effectively, influencer marketing can produce incredible results for brands. The idea is to tap into the engaged communities to share your brand message with a wider audience.

Most communicators working on diversity, equity and inclusion (DE&I) initiatives understand that it starts with benchmarks, as an organization can’t make progress when it doesn’t know where to start.

Keeping up with the latest and most effective marketing trends could be a full-time job. In less than one recent year, we’ve seen both rises and falls of new platforms (Meta is a vivid example), a shift to short-form videos, and a bunch of new marketing approaches that appeared as a result of the global pandemic, etc. In short, it takes much time and effort to craft an effective marketing strategy, which involves building a compelling marketing website design, among many other things.