CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
Archive
- Accessibility
- Active Listening
- Advertising
- Advertising Agency Man...
- Agency Insurgents
- Agile Engagement
- Analysis
- Artificial Intelligence
- Awards
- Barter & Trade
- Blockchain
- Brand Simplicity
- Branding
- Business Ethics
- Business Leadership
- C-Suite TV Insights
- Career Advice
- Celebrity Branding
- Comms Tech
- CommunicationsMatch
- CommunicationsMatch Ag...
- Company Culture
- Conferences
- Content Intelligence
- Content Marketing
- Content Marketing Central
- Corporate Communications
- Corporate Insights
- Corporate Social Respo...
- Crisis Communications
- Critical Now
- Cryptocurrency
- Customer Engagement
- Digital Advertising
- Digital Asset Manageme...
- Digital Communications
- Digital Marketing
- Digital PR
- Direct Marketing
- Diversity Equity Inclusion (DEI)
- Dominican Women To Marry
- ESG
- Earnings Guidance &...
- Editorial
- Education
- Email Marketing
- Events
- Executive Management
- Expert Filomena
- Expert Silvia
How Employee Volunteer Programs are Good for Business and Employees
According to the Deloitte Global 2022 Gen Z and Millennial Survey, an employee’s level of satisfaction with their company’s commitment to societal impact, sustainability and diversity and inclusion can directly impact their loyalty to the organization.
Unlock the Power of Search for Brands and Executives
CommPRO.biz and Lightbox Search are bringing together the A-listers of the Communications industry to take a deep-dive into the search-centric approach agencies must take to serve their clients in 2022 and beyond.
How to Turn Your Company into a Visionary One by Setting Clear, Big Goals? Roman Kumar Vyas Explains
Here is how to choose one of the four types of Big Hairy Audacious Goals and the reasons why a business needs one. Here is the checklist and best practices from Refocus, an EdTech company providing career development training.
5 Benefits of a Pure Player Business
A pure-play is a phrase used by investors to describe a publicly listed firm that concentrates its efforts and resources on a single line of activity. As such, the performance of its stock is strongly correlated with that of its industry or sector.
A Conversation with Sandy Greenberg about his memoir, 'Hello Darkness, My Old Friend…'
Join Michael in his discussion with Sandy Greenberg as they discuss his memoir, Hello Darkness, My Old Friend, How Daring Dreams and Unyielding Friendship Turned One Man’s Blindness Into An Extraordinary Vision For Life which recounts how he was blinded at age 19 and, against all odds, and with the help of Art Garfunkel, Sandy graduated Phi Beta Kappa from Columbia University, was a Marshall Fellow at Oxford University, and earned a Ph.D. from Harvard University and went on to have a most remarkable career.
2022 - Top Online Tools for Content Marketers
Content marketing is acknowledged as the most effective way to develop and promote a new brand, reaching out to the target audience. Content marketing includes several directions like blog articles, social media, mailing, etc. but each of these types has only one purpose—to help their potential clients resolve their daily issues with the help of their company products or services.
How Your Business Can Build Strong Company Culture
In today's modern world, it's even more important to establish yourself as a well-respected entity in your industry. The best way to do this is by creating strong company culture from the get-go. There are many ways your company can build a strong company culture, whether through the people you hire, your brand's reputation, or the products and services you provide. Your business can build strong company culture by doing the following:
Reasons for Entrepreneurs to Get Business Credit Cards
Easy access to funds is one of the most important aspects of growing a new business. And getting a business credit card is the best way to fund business purchases and payments even when you don’t have enough cash on hand or in a bank account. there are several ways entrepreneurs can get benefits from business credit cards.
Do Subscriptions Make Sense?
“That’s the gift that keeps on giving the whole year”—such was Cousin Eddie’s inane attempt in Christmas Vacation to console a devastated Clark Griswold after he found out his firm gave him a Jelly of the Month Club membership instead of a generous cash bonus. Clark had good reason to resent receiving a product subscription, but how should consumers feel about more companies moving to subscription models?
Creating an Email List
Building an email list is an important step towards a successful email program. Several approaches can be taken, with some working better than the others. An email list can be built from scratch. The option to subscribe to the email program of a business should be offered on every existing touch point possible. For potential subscribers, the email program should be easy and visible.
7 Signs of an Unhealthy Work Environment and How to Fix It
How do you know when it's time to change up your work environment? These are seven signs of an unhealthy work environment, and how to fix it.
Jason Hughes on Becoming a San Diego Industry Leader
San Diego-based executive Jason Hughes says leading a company that describes itself as having “the hardest workers in the room” has been a key component of his success.
Communicators: Meet the Moment
When watching a soap opera, be it “The Young & Restless” or “General Hospital,” you can return to the show seven months later and it’s like you’ve never stopped watching. The characters are mostly the same and the plot has hardly changed. It’s predictable, comfortable, easy to follow, a little bit exciting — but nothing earth-shattering.
The Genius of Imagination in the Age of AI
I use my mind to bring together the essence of my personality, experiences, and senses. Our mind is the most fantastic tool to harness creativity. Other creators use similar methods. Regardless of what we use to create, our imagination allows us to envision and bring things into existence. Our mind is a powerful tool that can be used for good or evil. What we do with this power will decide how far we can go.
Getting to Yes – Kelley Howes, Vice Chair of Morrison & Foerster’s Investment Management Group
Kelley Howes, vice chair of Morrison & Foerster’s Investment Management Group with deep experience with a wide range of legal, regulatory, compliance, corporate governance, insurance and other matters and the former Executive Vice President and General Counsel of Janus Capital Group Inc., a NYSE-listed global asset management holding company, joins host Richard Levick of LEVICK.
A Conversation with Hawa Allan Author, 'Insurrection: Rebellion, Civil Rights, and the Paradoxical State of Black Citizenship'
Join Michael in his discussion with Hawa Allan as they discuss her new book, Insurrection: Rebellion, Civil Rights, and the Paradoxical State of Black Citizenship which examines the paradoxical history and application of the 1807 Insurrection Act from its original intended use to attack the Klu Klux Klan, and desegregate southern schools in the aftermath of Brown v. The Board of Education to its more recent use against Black Live Matter protestors.
PR Masters Series Podcast, Episode #64 – Richard Edelman
Today’s special guest is Richard Edelman, CEO of Edelman.
Heroes Of the January 6 Select Committee Hearings (With An Important PR Lesson For People In our Business)
It astonishes me, although it shouldn't after listening to years of on-air pundits abuse simple English worlds in order to make their points. So it didn’t surprise me that phase one of the January 6 Select Committee hearings had some commentators using the word “hero” despite the fact that many of these Johnny- come- lately “heroes” had supported the lies of the former twice-impeached president for more than four years.
The Next Big Tech Boom Is Already Here
Throughout modern history, each era has featured a tech boom in one way or another. Whether the rise of television through the 1950s and 1960s or the introduction of the internet and cell phones through the 1990s and 2000s, breakthroughs in technology have touched every generation, benefitting both businesses and consumers in the process.
How to Use YouTube for Marketing
YouTube is increasingly gaining importance as a social network. Why? YouTube is the second–most-visited website and has the second highest volume of online searches. Those stats alone are worthy of the attention of any marketer.

