Colleagues occasionally refer to a harmoniously executed collaboration as “making beautiful music together,” but rarely does the metaphor extend to leadership. That’s why speaker, bassist and leadership coach Michael Gold, PhD, founded Jazz Impact, through which he delivers music-based learning programs focused on building collaborative skills that are essential for innovative organizations.

In this digital environment, insurance companies need to arise with innovative marketing ideas to reach and engage their target market. While traditional methods of marketing and lead generation like direct mail and networking events are still popular among insurance providers, they can reach a wider audience effectively using social media. This not only helps promote insurance products but also helps companies to interact with their customers and respond to their queries in real-time. Social media is also a great marketing platform to build and increase brand awareness for insurance providers. Some insurance companies rely on mascots, some target users with particular demographics and a few connect with celebrities to reap the benefits of influencer marketing.

Netra team is pleased to announce the launch of its decentralized social media. SocialFi, an improvement over social networks, even offers an opportunity for you to make real-world money. SocialFi, short for social finance, is the combination of social networking and blockchain finance, and that's what a brand like Netra is pursuing.

Attention. Attention. Attention. As every PR professional can attest, it’s a precious resource, hard to wrangle, and sought-after commodity. (We’re waving at you, Editor). If you sat through a press event with boring bullet points or bad PowerPoint presentations, you already know how conveying key messages requires interest and everyone’s favorite buzzword: engagement.

Of all my book signings, the ones for my first book, “SPIN MAN,” published in 1997, were the most fun and learning experiences I’m happy to share with new authors.  This memoir chronicles my adventures and misadventures in public relations after I left NBC.

Author’s note: This article reflects my interview with John Dean about his and Bob Altemeyer’s book, Authoritarian Nightmare: Trump and His Followers prior to the 2020 Presidential Election. John provides a deep analysis, particularly timely during the January 6th Select Committee Hearings. This article was originally published in 2020, prior to the Presidential Election.

In my opinion, the January 6 Special Committee hearings accomplished its goals of informing viewers who were not previously closely following the January 6 reporting, and/or forgot about the attempted coup that led to the violent insurrection and loss of life during the certification of President Joe Biden’s election.  

Intrado Corporation(“Intrado” or the “Company”), a global leader in technology-enabled services, today announced that Nimesh Davé is joining its executive management team as president of the Company’s Notified business segment.

Ketchum today announced the appointment of Jim Joseph to global chief marketing and integration officer, the first in the company's history. Joseph will collaborate with teams worldwide, drawing on his extensive experience leading global client and agency brands to help shepherd and define the Ketchum brand as both trusted counselor to clients and prospective clients and destination of choice for current and future colleagues. In addition to leading global marketing and communications, Joseph will partner with his colleagues from across Omnicom Public Relations Group and the entire Omnicom network to unleash creative solutions for clients and to drive thought leadership for Ketchum. He joins the company from IPG Health, where he served as chief customer solutions officer.

Defining a magazine, to some, is a very mercuric issue. To others, it is a clear cut definition. During some recent readings, I came across this definition from the book Magazines In The United States published in 1956. However, the definition is from 1908.

When you’re running a business, it can be easy to become fixated on the bottom line. After all, you’re not the only one depending on your company to grow and thrive. Your investors, your partners, your staff, and your customers will all suffer if your business isn’t financially stable.

I can tell if you are conning me – some of the time.

During my years as a therapist, it became second nature to notice the body language of my clients. During our conversations, I would sit across from people and try to infer from their nonverbal signals how they really felt about an issue.

“I want to be remembered as a woman…who dared to be a catalyst of change.”– Shirley Chisholm

The first presidential campaign I remember was 1968 when Vice President Hubert Humphrey ran. He suffered from a very late start—too late to participate in the Democratic primaries—due to President Lyndon Johnson’s shocking March 31 announcement that, “I shall not seek, and I will not accept, the nomination of my party for another term as your president.” From the start, Humphrey would have had to pull off a near miracle just to be nominated.

What does purpose, management, empathy, content, inclusion and burnout have in common? As it happens, they are what most conversations, coverage and case studies related to employee engagement and experience are focused on these days. We spent some time on these six topics to observe what’s changing and why, what it means for the future and how we can make the most of it in the present. Our findings were summarized in Red Havas’ newest white paper, The (Six) Biggest Waves in Employee Engagement — and How to Ride Them. 

As companies grapple with learning how best to boost employee retention, one tactic often goes unnoticed: learning and development.

A recent LinkedIn Learning blog post notes that L&D can drive employee engagement, which then leads to higher retention rates. And the first step in a comprehensive L&D program is an early career development initiative.

Join Michael in his discussion with actor, comedian, writer, and podcast host Michael Ian Black about his book A Better Man, A Mostly Serious Letter to my Son; a compelling reflection on masculinity and its sometimes devastating consequences for human relations and American culture writ large.

Brands use social media platforms to connect with their audience. So, you want to have as many of the right followers as possible.

You want to connect with people who will actively engage with your content, share it with their networks, and be customers. Here are 5 tactics to consider to grow your social media following.

Let’s say you’re in the market for a new home. What do you do? You hire a broker to determine the current marketplace.

People go into entrepreneurship when they feel that their creativity does not fit into a corporate environment or simply want a life away from nine to five. Entrepreneurs are important to market economies because they create new products and services and therefore serve as important factors in a country’s growth and development. Passion, willingness to improvise and listen to others, as well as the determination to succeed, make a successful entrepreneur. Once all is going well, a business owner will want to extend his services globally and he or she must be ready to surmount the main brick wall which is the language barrier. There will always be a need for some quick translation of documents or speech when collaborating with clients or employees overseas. Here are some quick translation tips for a successful entrepreneur.

If orange is the new black, and fifty is the new forty, doing more with less is the new work normal. Expectations are up, resources are down. This seems universally applicable to communicators regardless of where they reside: company, nonprofit, government, or agency. Employees leave, positions aren’t rehired and the work simply shifts to remaining staff. Work responsibilities significantly increase (congratulations) without adding people or funds (uh oh). Communicators are expected to wear not just many hats but every hat, and to wear them all happily without a hint of resistance.