CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

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Unbought and Unbossed

“I want to be remembered as a woman…who dared to be a catalyst of change.”– Shirley Chisholm

The first presidential campaign I remember was 1968 when Vice President Hubert Humphrey ran. He suffered from a very late start—too late to participate in the Democratic primaries—due to President Lyndon Johnson’s shocking March 31 announcement that, “I shall not seek, and I will not accept, the nomination of my party for another term as your president.” From the start, Humphrey would have had to pull off a near miracle just to be nominated.

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The (Six) Biggest Waves in Employee Engagement—And How to Ride Them

What does purpose, management, empathy, content, inclusion and burnout have in common? As it happens, they are what most conversations, coverage and case studies related to employee engagement and experience are focused on these days. We spent some time on these six topics to observe what’s changing and why, what it means for the future and how we can make the most of it in the present. Our findings were summarized in Red Havas’ newest white paper, The (Six) Biggest Waves in Employee Engagement — and How to Ride Them. 

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Internal Communications CommPRO Internal Communications CommPRO

How Comms Can Encourage Early Career Development Plans at Work

As companies grapple with learning how best to boost employee retention, one tactic often goes unnoticed: learning and development.

A recent LinkedIn Learning blog post notes that L&D can drive employee engagement, which then leads to higher retention rates. And the first step in a comprehensive L&D program is an early career development initiative.

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Marketing Ken Rogers Marketing Ken Rogers

Quick Translation Tips For The Successful Entrepreneur

People go into entrepreneurship when they feel that their creativity does not fit into a corporate environment or simply want a life away from nine to five. Entrepreneurs are important to market economies because they create new products and services and therefore serve as important factors in a country’s growth and development. Passion, willingness to improvise and listen to others, as well as the determination to succeed, make a successful entrepreneur. Once all is going well, a business owner will want to extend his services globally and he or she must be ready to surmount the main brick wall which is the language barrier. There will always be a need for some quick translation of documents or speech when collaborating with clients or employees overseas. Here are some quick translation tips for a successful entrepreneur.

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Internal Communications CommPRO Internal Communications CommPRO

Doing More with Less: 5 Strategies for More Efficient, Less Stressful Comms

If orange is the new black, and fifty is the new forty, doing more with less is the new work normal. Expectations are up, resources are down. This seems universally applicable to communicators regardless of where they reside: company, nonprofit, government, or agency. Employees leave, positions aren’t rehired and the work simply shifts to remaining staff. Work responsibilities significantly increase (congratulations) without adding people or funds (uh oh). Communicators are expected to wear not just many hats but every hat, and to wear them all happily without a hint of resistance.

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Marketing CommPRO Marketing CommPRO

5 Tech Savvy Tips to Ensure the Success of Your New Business

Starting a new business is never easy, but with the help of technology, you can give yourself a better chance for success. Unlike in the past, when businesses had to rely on print ads and word-of-mouth to get customers, today, they use various ways to reach out to potential customers through the web. No entrepreneur should ignore technology trends, which could be the key to success. 

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Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Cultures of Corruption

“Auditors Cheated on Ethics Exams”—a recent New York Times headline revealed.  During my 20-plus years teaching college ethics courses, my students and I have sometimes joked about that kind of thing, inferring that of all places, an ethics class is one deserving of absolute integrity.  Who would cheat on ethics?— apparently plenty of people in one of the world’s largest accounting firms, but why?

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Marketing Brian Wallace Marketing Brian Wallace

Hybrid Work - Striking The Right Balance Between Comfort And Flexibility

Remote work has been largely removed from the American workforce picture, but in its place has come hybrid working. According to CNBC, 25% of people are now employed through hybrid working, with 14% mostly in-person, and 9% mostly working remotely. While some employers have seen remote working as a simple necessity, with a return to the office greatly anticipated, the benefits of the opposite approach has shown itself to have considerable benefits. Starting with overall employee happiness, remote working has revolutionized business in a way that has led to successes across the board.

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#TheSocialFrontier: The Digital Donation Era of Nonprofits

Over the last two decades, we have seen the rise of the nonprofit industry. Like its counterpart in the for-profit arena, nonprofits are becoming more specialized in their offerings and positioning. Today, there are nonprofits who have programs that are similar to one another and therefore considered to be direct competition. Look around – environment, healthcare, racial justice, children, education, animals, and many more initiatives for people to invest their time. 

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Marketing Ken Rogers Marketing Ken Rogers

Six Great Reasons a Freelancer Should Rent an Office Space

As you can imagine, most freelancers work from the comfort of their homes. Most of them, but not all! There are also those who, being freelancers, are in no hurry to change the office environment for home comfort. And some rush to the office after working at home for several months. Please don't think they get frustrated with freelancing. They are fine with this. Many freelancers are moving away from working from home and buying or renting offices. This behavior is because of some reasons. Let's look at each of them.

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Company Culture CommPRO Company Culture CommPRO

The Fun Factor in Company Culture

The old saying, “All work and no play makes Jack a dull boy,” is appropriate when discussing fun in the workplace.  A study found that just over 80 percent of employees at companies that ranked as ‘amazing workplaces’, described their office environments as ‘fun.’. 

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"You Cannot Cry All the Time"

“Why so much grief for me? No man will hurl me down to Death, against my fate.And fate? No one alive has ever escaped it, neither brave man nor coward,I tell you – it’s born with us the day that we are born.”– Homer, The Iliad

This is the story of three journeys—two remarkable women on very different paths and the one we are all taking together.

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Marketing CommPRO Marketing CommPRO

The Key Benefits of Using Mystery Shoppers for Your Business

If you're looking for a way to improve your business, you should consider using mystery shoppers. Mystery shoppers are individuals who are hired to visit businesses and assess their quality of service. They provide detailed reports about their experience, which can help business owners improve their operations. Here we will discuss the key benefits of using mystery shoppers for your business.

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Industry News CommPRO Industry News CommPRO

Communications and Marketing Agency FrazierHeiby Rebrands as Slide Nine New Leadership, Rapid Expansion Gives Way to Next Chapter for the Business

Two and a half years and one global pandemic after an ownership transition, Columbus, Ohio-based communications and marketing agency, FrazierHeiby, has a new brand. As of today, the firm will be known as Slide Nine Agency, a name reflective of the company’s culture and inspired by direct client feedback.

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