Localizing your marketing efforts will build brand recognition within your community and foster brand loyalty from consumers who support local businesses.

Avoid rainbow washing, celebrate intersectionality and more.

Figuring out the core values of your business or organization is not only necessary, it’s also vital. 

By now, we’ve learned that AI can execute many tasks just as well as humans — if not better. In the process, we’ve also learned that some tasks make more sense for AI to handle than others. Rote jobs like customer service or accounting are ideal for AI, while creative disciplines like designing or writing are a bit more complicated, though still possible to a certain degree. 

Who really won?

Citing irregularities in certain swing states, many still questioned who really won the Presidency.  Sound familiar?  Only this was the 1960 general election.  

PRophet teamed up with The Harris Poll, a leading independent research company, to better understand trends in the Public Relations industry, especially around comms-tech and AI. Please take 10-minutes to complete our survey. Your response is critical to understanding the industry’s needs for solutions to some of our biggest challenges and opportunities. 

Join us for BitAngels NYC, hosted by AlphaDAO and Transform Ventures during NFT NYC! Location details will be sent in the confirmation email.

PR professionals have been looking for a plug-and-play measurement panacea for decades. That’s a problem, according to Katie Paine, founder of KD Paine Partners.

To write better in professional PR, we need a clear understanding of why we write in the first place – why, in effect, we’re paid to do what we do and what’s expected in return by those who employ us.

The poor semicolon. This humble punctuation mark can confuse even seasoned writers. Even its name, only half a colon, is sad and misleading.

Don’t worry, little guy. You’re so much more.

In May the head of the Food and Drug Administration warned that misinformation has become the leading cause of death in the United States.

“My father used to play with my brother and me in the yard. Mother would come out and say, ‘You’re tearing up the grass.’ ‘We’re not raising grass,’ Dad would reply. ‘We’re raising boys’.”– Harmon Killebrew

There’s a lot of similarity between sports and political commentators and that’s a shame because most of it is shameful.

Ukrainian Violinist Assia Ahhatt said she has been privileged to represent her nation at venues worldwide and nothing, not even Putin and his murderous and unprovoked attack on her country, will stop her now!

The struggles of women in the workplace have been well documented.

The challenges range from discrimination to the gender pay gap, and the lingering concept that men are more effective in leadership roles. A recent study revealed that in fact, women get higher marks for leadership in mid-level and senior leadership roles, even when they serve in traditionally male-dominated industries. Women deserve equal consideration for promotion, pay equal to their male counterparts, and to be treated with equal respect.

Recent research conducted by CultureAmp shows that while most business leaders realize a more inclusive workplace is essential for business success in 2022, they are not investing at the levels required to drive the changes needed to create an inclusive and diverse workplace culture.

Employee engagement and employee well-being go hand-in-hand. Don’t believe us? Check this out: Researchers from the University of Louisville and Florida International University found a positive correlation between high employee engagement and employee well-being.

Whether you’re an in-house PR pro or work for an agency, whether you’re working for a Fortune 100 company or a governmental agency, you’re almost certain to handle topics of deep importance to the LGBTQ+ community — and not just during Pride month.

Join me and Katy Tur as we discuss his new memoir, Rough Draft, a memorizing account of her lived experience growing up the daughter of famous journalists and charting her own path from local news, to weather chaser, to NBC national correspondent, to anchoring her own show, Katy Tur Reports, on MSNBC.

We used to only have to worry about the feelings of people.  Now we need to be careful not to offend a brand-new category of ‘beings’—machines.  At least that’s what an engineer from one of the world’s top tech companies suggests.  Whether artificial intelligence is sentient is an intriguing question, but a related concern is more pressing—the expanding space that smartphones and other digital machines fill in our lives.