CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

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5 Ways to Improve Engagement Through Empathy

This has been an intense and eye opening two years for all of us (to say the least!). Collectively we’ve experienced a concentrated and ceaseless amount of heaviness. Adjusting to this new hybrid world at work while digesting everything else around us has definitely taken a toll on our collective mental wellbeing. According to the Kaiser Family Foundation, more than 30% of American adults have reported symptoms of anxiety or depression recently, up from around 10% before the pandemic. Adapting to a more permanent, new way of living and processing all that has happened is also skyrocketing stress levels across the board. Staying focused –let alone motivated – is an added challenge. Modern managers now have an opportunity and a responsibility to encourage and actively support empathy at work. Leading with empathy not only improves employee engagement, but also supports a much wider and very important cultural shift towards destigmatizing mental health issues, encouraging more authenticity in the workplace. Here’s how managers can start actively engaging empathy to empower their teams and drive change.

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Industry News, Public Relations CommPRO Industry News, Public Relations CommPRO

KayAnn Schoeneman Becomes President of Curley Company, Will Partner with Founder to Lead Agency

Curley Company, an award-winning, women-owned and led strategic communications firm, today announced an exciting leadership decision that will continue to support accelerated growth for the agency. Jennifer Curley will maintain her position as founder & CEO and KayAnn Schoeneman will take on the role of president, positioning the firm for continued growth, investment in the team, excellence in strategy and service and a commitment to Jennifer and KayAnn’s shared values and vision for the future.

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Digital Marketing, Marketing Frank Hamilton Digital Marketing, Marketing Frank Hamilton

SEO For Branding: How To Boost Branded Traffic?

Are you blundering to create a digital presence for your brand? Are you searching for routes to make your brand more visible on the internet? If so, then read on! Today’s search engines are more discerning than ever before. Even if you have a stellar product, it’s challenging to rank high in search results unless you invest in branded traffic. Read on to learn more about brand marketing and how branded SEO can help your company grow online.

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Marketing Brian Wallace Marketing Brian Wallace

How Brands Can Reach Generation Z (INFOGRAPHIC)

Born between the years 1995 and 2010, Generation Z numbers over 2 billion strong worldwide. 9 in 10 of Generation Z live in emerging markets, with India alone accounting for 1 in 5. By 2031, Gen Z’s collective income will reach over a quarter of the global income, or over $2 trillion in global earnings. 

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Loss & Hope

“Ah death. A change of clothes.”– The Dalai Lama

What we remember are the stories. It is what holds us together. Families. Communities. Countries.

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Five Tips For Women To Thrive In Business

The times when only men were engaged in business are long gone. Now, both sexes are in an equal position. Of course, some women want to work only for hire. Despite that, a huge number of ladies try to fulfill themselves, build a career, and be independent of a man so that they can rely not only on their spouse in later life but also on themselves. Let's look at the five top tips for women to succeed in business.

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Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Selling Social Issues

Besides being a tasty treat that almost everyone enjoys, ice cream is a ‘celebration food’ served at birthday parties and used to reward kids' sports team success.  So, why did Walmart’s new frozen dairy flavor created to celebrate Black Americans’ emancipation leave a bad taste in so many people’s mouths?  Moreover, what can the failure teach organizations about commercializing social issues?

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Congratulations to the Recent Graduates...Now What?

Join the conversation and hear from successful leaders who’ve used their Strategic Public Relations  degree and certificates from GWU  to unlock their career potential.  We’ll hear from emerging leaders who are going beyond traditional public relations methods to accomplish their communications and career  goals.  Our panel will share their tips and tactics for your communications career journey.

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Public Relations Tom Madden Public Relations Tom Madden

A Closer Look At Botanical Sexism

Reading one of my favorite newspapers, The Boston Globe, I came across a story about botanical sexism debunked.  

The Globe is one of the half dozen papers to which I subscribe, plus the mags and digital pubs, endless NBC where I used to work, then CNN and FOX TV.  Yes, being a news junkie, I like hearing both sides.  

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