CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
Archive
- Accessibility
- Active Listening
- Advertising
- Advertising Agency Man...
- Agency Insurgents
- Agile Engagement
- Analysis
- Artificial Intelligence
- Awards
- Barter & Trade
- Blockchain
- Brand Simplicity
- Branding
- Business Ethics
- Business Leadership
- C-Suite TV Insights
- Career Advice
- Celebrity Branding
- Comms Tech
- CommunicationsMatch
- CommunicationsMatch Ag...
- Company Culture
- Conferences
- Content Intelligence
- Content Marketing
- Content Marketing Central
- Corporate Communications
- Corporate Insights
- Corporate Social Respo...
- Crisis Communications
- Critical Now
- Cryptocurrency
- Customer Engagement
- Digital Advertising
- Digital Asset Manageme...
- Digital Communications
- Digital Marketing
- Digital PR
- Direct Marketing
- Diversity Equity Inclusion (DEI)
- Dominican Women To Marry
- ESG
- Earnings Guidance &...
- Editorial
- Education
- Email Marketing
- Events
- Executive Management
- Expert Filomena
- Expert Silvia
Digital Fatigue in the Modern Work World (INFOGRAPHIC)
Following the onset of COVID, the world saw a shift to remote work that was far larger than ever before. It was such a large and important shift that 78% of current remote employees want to continue remote work for the rest of their lives.
5 Ways to Improve Engagement Through Empathy
This has been an intense and eye opening two years for all of us (to say the least!). Collectively we’ve experienced a concentrated and ceaseless amount of heaviness. Adjusting to this new hybrid world at work while digesting everything else around us has definitely taken a toll on our collective mental wellbeing. According to the Kaiser Family Foundation, more than 30% of American adults have reported symptoms of anxiety or depression recently, up from around 10% before the pandemic. Adapting to a more permanent, new way of living and processing all that has happened is also skyrocketing stress levels across the board. Staying focused –let alone motivated – is an added challenge. Modern managers now have an opportunity and a responsibility to encourage and actively support empathy at work. Leading with empathy not only improves employee engagement, but also supports a much wider and very important cultural shift towards destigmatizing mental health issues, encouraging more authenticity in the workplace. Here’s how managers can start actively engaging empathy to empower their teams and drive change.
It’s In The Hands Of The Voters (OP-ED)
Gun control and abortion rights issues expose the limits of political and non-political public relations campaigns. It’s not the money spent that counts, or the number of media placements. it’s the number of votes and changing the minds of people that matters.
Stagwell’s (STGW) PRophet and The Harris Poll Partner to Bring AI to Survey Design and Promotion
New Partnership Gives Harris Poll Clients Access to PRophet's AI-Driven PR Software to Inform Survey Design and Maximize Press Coverage of Research Results
KayAnn Schoeneman Becomes President of Curley Company, Will Partner with Founder to Lead Agency
Curley Company, an award-winning, women-owned and led strategic communications firm, today announced an exciting leadership decision that will continue to support accelerated growth for the agency. Jennifer Curley will maintain her position as founder & CEO and KayAnn Schoeneman will take on the role of president, positioning the firm for continued growth, investment in the team, excellence in strategy and service and a commitment to Jennifer and KayAnn’s shared values and vision for the future.
5 Top Qualities of a Great Place to Work
What exactly qualifies a place of business as an amazing workplace, or a great place to work? It’s a question well worth considering since there has been a tectonic shift in recent years in the way we view employee experience and satisfaction at our jobs.
Wells Fargo Names Amy Bonitatibus as Chief Communications and Brand Officer
Wells Fargo & Company (NYSE: WFC) announced today that Amy Bonitatibus has been named Chief Communications and Brand Officer, effective Sept. 12, 2022. Bonitatibus will report to Bill Daley, vice chairman of Public Affairs.
SEO For Branding: How To Boost Branded Traffic?
Are you blundering to create a digital presence for your brand? Are you searching for routes to make your brand more visible on the internet? If so, then read on! Today’s search engines are more discerning than ever before. Even if you have a stellar product, it’s challenging to rank high in search results unless you invest in branded traffic. Read on to learn more about brand marketing and how branded SEO can help your company grow online.
How Brands Can Reach Generation Z (INFOGRAPHIC)
Born between the years 1995 and 2010, Generation Z numbers over 2 billion strong worldwide. 9 in 10 of Generation Z live in emerging markets, with India alone accounting for 1 in 5. By 2031, Gen Z’s collective income will reach over a quarter of the global income, or over $2 trillion in global earnings.
Loss & Hope
“Ah death. A change of clothes.”– The Dalai Lama
What we remember are the stories. It is what holds us together. Families. Communities. Countries.
Five Tips For Women To Thrive In Business
The times when only men were engaged in business are long gone. Now, both sexes are in an equal position. Of course, some women want to work only for hire. Despite that, a huge number of ladies try to fulfill themselves, build a career, and be independent of a man so that they can rely not only on their spouse in later life but also on themselves. Let's look at the five top tips for women to succeed in business.
How to Build a Positive Business Culture
Many of us have experienced less-than-positive working environments. Witness the Great Resignation taking place.
How to Communicate a Summer Friday Policy
After a long winter and a short spring, everyone wants to be outside enjoying the warm weather. And after a long two years, your employees could benefit from a little extra break for their mental health.
Enter the hallowed tradition of the summer Friday.
Strategic Crisis Communications Within the Beltway & Beyond: Digital Preparedness in an Uncertain World
Faced with a global pandemic, Roe v. Wade, an uncertain economy and the looming 2022 midterm elections all with a backdrop of the war in Ukraine – crisis plans must be dynamic and fluid as never before.
The Metaverse and the Future of Events
These days online discourse is revolving around emerging technologies like cryptocurrency, non-fungible tokens (NFTs) and Web3. The metaverse, in particular, is one of the trendiest topics in all of tech today.
How to Use Quotation Marks, According to AP Style
Quotation marks seem straightforward. If you’re recounting exactly what someone else said, it should be in quotation marks. Easy, right?
That part is simple enough. But where does the punctuation mark go in a quote? What if it’s a quote within a quote? Do you ever use single quotes? What if it’s an unfamiliar word? Are there exceptions?
Selling Social Issues
Besides being a tasty treat that almost everyone enjoys, ice cream is a ‘celebration food’ served at birthday parties and used to reward kids' sports team success. So, why did Walmart’s new frozen dairy flavor created to celebrate Black Americans’ emancipation leave a bad taste in so many people’s mouths? Moreover, what can the failure teach organizations about commercializing social issues?
The Professionals: Copyediting vs. Proofreading
Not all of us are born – or even care about – being good at spelling and grammar. Some thrive on writing beautifully crafted stories, catchy headlines, memorable speeches or witty remarks, while others dread stringing a few words together for an email – especially if it’s an important email.
Congratulations to the Recent Graduates...Now What?
Join the conversation and hear from successful leaders who’ve used their Strategic Public Relations degree and certificates from GWU to unlock their career potential. We’ll hear from emerging leaders who are going beyond traditional public relations methods to accomplish their communications and career goals. Our panel will share their tips and tactics for your communications career journey.
A Closer Look At Botanical Sexism
Reading one of my favorite newspapers, The Boston Globe, I came across a story about botanical sexism debunked.
The Globe is one of the half dozen papers to which I subscribe, plus the mags and digital pubs, endless NBC where I used to work, then CNN and FOX TV. Yes, being a news junkie, I like hearing both sides.

