Attending college has been ingrained into American society. In order to be successful, college is a must. It is the clear next step after high school. But now this seemingly plain next step is beginning to waver. There has been a trend in colleges and school campuses closing, and in some cases, permanently shutting down. From 2016 to 2019, 86 colleges shut down or merged with other schools, and even more, 53 colleges closed permanently during the 2019-2020 school year.

David Gergen has served as a White House adviser to four U.S. presidents of both parties: Nixon, Ford, Reagan, and Clinton. He is a professor of public service and founding director of the Center for Public Leadership at the Harvard Kennedy School and senior political analyst for CNN. In addition, he is a NY Times best-selling author.

I am a child of “The Great Society,” President Lyndon Johnson’s call to use the country’s post–World War II prosperity to “enrich and elevate our national life.” With an overwhelming majority in Congress, he was able to sign into law 84 pieces of legislation, including the Civil Rights Act of 1964, the antipoverty Economic Opportunity Act of 1964, the Food Stamp Act, the establishment of Head Start, and The Higher Education Act of 1965, which, among other things, provided low-interest loans to students.

Ever since the conclusion of the 2020 presidential election, I stayed away from writing columns about politics.  That’s because political pundits of the broadcast and print media are not contributing factual information to their audiences. New information is disseminated in the news sections and the pundits use those details to try to convince followers that  what the pundits write or say is reality, when, actually, it is nothing but the ego-centric opinions of pundits. It was this way yesterday, it is this way today and, thus, it will be this way tomorrow and the many tomorrows that follow until the end of time.

These days branding is so important that it is something that individuals should be doing for themselves and not just companies. Whether you are looking to do personal branding or are looking to make a name for your small business, it can get expensive. It is essential to find a way to budget for branding and outreach, however.

While Ukrainians mourn their war dead and Buffalo residents grieve victims of a hate crime, a guy in New York cries foul because his hamburgers aren’t bigger.  Of course, not every real problem is a matter of life and death, but could some seemingly frivolous lawsuits challenging fast food promotions portray broader communication concerns?

Blockchain consulting services are a suite of modern digital service offerings that assist businesses in navigating the complexities of blockchain technology and leveraging blockchain-enabled solutions to transform their business processes. These services can be provided to businesses individually or as part of a larger package.

The Ragan Salary Survey mostly polled those who work in communications, but there are valuable lessons here for all wellness professionals.

As all PR professionals are aware, the media landscape has changed drastically in the past 2 years – becoming more difficult to earn the media’s attention and land quality coverage. However, the importance of public relations continues to rise, which has forced agencies to become more creative in their strategies to gain the visibility their clients need.

Last year was a wild one for cryptocurrencies, and it resulted in seven new crypto billionaires. This change has expanded the Forbes crypto billionaires list by 58% featuring 19 individuals. Cryptocurrencies such as Bitcoin, Dogecoin, Ethereum and others reached an all-time high on cryptocurrency exchanges like OKX in 2021 and many people made fortunes during this peak season. Some have, however, been on this list for longer and are getting richer by the day, such as:

Did you know more than 200 million women and girls are victims of domestic violence in a typical year? During the pandemic, helplines received five times as many calls as previously. Domestic violence cases have especially spiked in the U.S. with Portland, Oregon seeing a 22% increase in arrests related to domestic violence and Jefferson County, Alabama seeing a 27% increase in domestic violence-related calls.

The mass shooting in Buffalo, NY has me wondering if teaching critical race theory in classrooms might help prevent such horrifying racial violence.

Had this incensed 18-year-old Buffalo mass murderer known about our nation’s history of first enslaving, then subjugating African Americans and all the inequities they’ve had to contend with, would he have been so bent on killing blacks?   

Michelle Kelly, an exceptional public relations professional, with more than 15 years of expertise in lifestyle, hospitality, and travel, has joined Evins as Vice President, Travel & Lifestyle.

The Global Virus Network (GVN), a coalition of the world’s leading medical virology research centers working together to prevent illness and death from viral disease, today announced the election of seven distinguished global leaders to its Board of Directors. The announcement was made today by Robert Gallo, MD, Co-founder of the GVN & Chair of the GVN’s Scientific Leadership Board and the Homer & Martha Gudelsky Distinguished Professor in Medicine, Co-founder and Director of the Institute of Human Virology at the University of Maryland School of Medicine, a GVN Center of Excellence, and by Christian Bréchot, MD, PhD, President of the GVN, Associate Vice President for International Partnerships and Innovation at University of South Florida (USF), and Professor, Division of Infectious Disease, Department of Internal Medicine at the USF Health Morsani College of Medicine, the GVN Southeast U.S. Regional Headquarters.

Today’s special guest is Barbara Way Hunter, founder of Hunter Public Relations, a New York firm, from March 1989 to December 2000. 

Each of us has faced routine tasks while working from home. Even the most interesting work can one day get bored and stop bringing joy. There may be several reasons for this, but the most popular is routine when tasks are similar to each other. They accumulate and turn into a routine, absorbing all working time. Often at this moment, a person stops seeing opportunities and makes impulsive decisions that regret. To get out of this situation without loss and avoid problems, you should heed the advice of experts.

For employees who are returning to the office, the rising cost of a commute to a physical workplace has become a growing concern.

Gasoline prices in the U.S. hit a record high last week, with the national average price for a gallon of regular gas climbing to $4.37. Inflation has skyrocketed to a near-40-year high.

We are an over-polled society, a fact which subsequently influences politicians to prefer to follow rather than lead. Yet, how is it possible that up until U.S. Supreme Court Justice Samuel Alito’s draft in Dobbs v. Jackson Women’s Health Organization leaked, only 20% of Americans thought Roe v. Wade was in danger of being overturned? It is like looking at a Monopoly game board and not recognizing that it is a square.

Nearly 70% of all activity online starts with search engines and queries from users. That's why companies need to base any digital marketing and many Public Relations campaigns they create on keywords. The goal of keyword research is for companies to figure out what their target audiences are trying to find when they're searching online, and then determine what they need to do to rank on the various search engines for the exact same keywords that the audience is using. However, if a company doesn't know which keywords and needs to target, it won't be able to optimize its business website, know which content it needs to create to reach the target audience, or which phrases and queries it needs to use for more link building efforts.

We’re all figuring out new ways to get our work done, including our business marketing. Whether you are back in the office full time, working from home or taking a hybrid approach. your marketing effort can continue.Here are some tips for how to pivot and achieve your marketing goals without ever leaving your home!