Years ago, frustrated by the absence of a codified means to assess PR agency job candidates, I developed a questionnaire on media trends, PR, and popular culture. The PR/Media Quiz has evolved over the years but remains a useful, albeit non-scientific barometer of one’s currency and connectivity.

You were having an intense conversation with a woman you met at a networking event when she began to shift her gaze from your face to look around the room. Did that made you feel as if she’d stopped listening?

If so, it wasn’t a logical reaction. You know that a person doesn’t have to look at you to hear you. After all, people don’t listen with their eyes.

Inflation is affecting all aspects of life in the United States, even gas prices and car insurance. With the country experiencing the largest two year increase in gas prices, drivers are looking for new ways to save money at the pump.

The problem with infidelity is not so much the act but the loss of trust.

The leak of Justice Samuel Alito’s first draft of Dobbs v. Jackson Health Organization is an act of unfaithfulness to the U.S. Supreme Court’s historic norms and is one more destructive blow to a country based on a voluntary experiment known as democracy.

Netflix did everything that DE&I advocates asked for when staffing its brand journalism venture, Tudum.

The company hired a diverse cohort, mostly people of color and/or women. It gave them generous pay and creative freedom to speak to audiences from their individual, unique perspectives.

Then, after less than a year, Netflix laid them off.

Between 1918 and 1921, over a hundred thousand Jews were murdered in Ukraine by peasants, townsmen, and soldiers setting in motion the genocidal violence that created the conditions for the Holocaust. 

When most people think of advertising, they think of TV commercials. But in today's digital world, there are a variety of different ways to reach your target audience.

One such way is through native video advertising.

A Conversation with Marian Salzman, Author,  THE NEW MEGATRENDS

LGBTQ Rights On the Line: The Role of Communicators Advocating for Equality

Resumes and cover letters need to be updated to remain relevant. Keeping them tweaked will help in your job search. You want to adjust them to best meet the requested requirements.

There’s no law stopping someone from telling a coworker he has bad breath, or a friend she texts too much, or a spouse their outfit isn’t flattering.  Although people have the right to offer such criticisms, they often hold their tongues.  Verbal restraint isn’t always ideal, but even common communication challenges like these can inform a newly trending social imperative—free speech.

The mental load is a popular term for the extra work that women carry in maintaining a family and household. It’s a combination of cognitive and emotional labor, according to BBC’s Worklife.

In 2022, most Americans are more interested in Buy Now, Pay Later (BNPL) plans than they were before the pandemic.  As the cost of dental and veterinary care continues to rise, fewer people are able to pay their bill up front.  Cash and debit payment options aren’t feasible for a significant portion of the country.  Meanwhile, credit cards charge fees and high interest rates.  Payments get more unmanageable the longer an individual keeps a balance on their card.

For most of us, our experiences at the start of the COVID-19 pandemic fit into one of several slots: For healthcare workers, those early weeks and months featured seemingly endless days and nights of soul-wearying labor, heartbreak, sacrifice, and vulnerability. For essential retail, transport, and factory and warehouse workers, it was a time of measuring the value of a paycheck and job security versus childcare needs and the heightened risk of contagion. And for millions of others—especially those with young children at home—it was long hours to be filled as best one could. Suddenly, our newsfeeds were brimming with images of freshly baked sourdough bread, backyard tomato plants, drive-by birthday celebrations, and completed jigsaw puzzles. After years of disparate media diets, viewers came together around daily pandemic briefings and series such as The Last Dance and Tiger King.

We’ve all taken video meetings with our cameras off. Maybe there are kids running in and out of your home office, or you didn’t sleep well the night before and are dealing with some serious eye bags. Regardless of the reason, data shows that C-suite members don’t like it when employees go camera off.

After being falsely blamed for King Henry VIII’s break with the Catholic Church and of infidelity, incest and seduction by witchcraft, Queen Anne Boleyn was beheaded. It was, of course, powerful gaslighting, gleefully engaged in not just by the King, but by the insiders of the Royal Court. Sensing her weakness, they piled on and, among other things, referred to the Queen as “the concubine.” The King had eyes for Jane Seymore.

Is social media part of your online marketing for your brand? There are many reasons it should be. Most Americans use one or more social channels, so it is a great way to connect with your audience. Further, the cost to use social channels offer some of the best marketing ROI.

CRISIS. The word strikes fear in the hearts of executives and board rooms. It seems there’s a crisis every day in 2022 and the current seismic events are not one-day wonders, but rolling, long-term landscape changes.

Public Affairs is no longer a singular issue for government affairs. Global communication professionals must be prepared to contribute. Larry Parnell, Program Director of the Strategic Public Relations program at the George Washington University, joins us to discuss how his award winning program is meeting this and other challenges for its students.