CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Archive

Demand For Digital Skills Still Increasing

If you thought we’d reached a point where all businesses were up to speed digitally, think again.  According to a CMO survey, digital marketing spending reached 58 percent of marketing budgets, reflecting 15.8 percent growth over the last year. While most have made a good start, and more than half now report that they are in making good progress, only 11 percent of companies have fully institutionalized the digital transformation process.

Read More