CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Super BOLD Ads

A guy chows down on kitty litter, a celebrity bedazzles a convict’s ankle monitor with diamond studs, a groom marries a demon ghost bride.  These aren’t outtakes from B movies; they’re scenes from the year’s most highly anticipated commercial content—Super Bowl ads.

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How News Literate Are You, And Does It Really Matter?

When thinking about the term “news literate,” you’d be remiss if you didn’t consider the way its definition has changed. The concept of being news-literate has been evolving over the past few years, particularly as the news itself has changed. “Back in the day” when everyone received the same news from the same three network stations, news literacy was based more or less on whether or not you had taken in what had been offered up. Now, given the multitude of news sources, fake news and unconscious bias, news literacy is strongly rooted in digestion and comprehension.

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