In our third eBook, we provide a guidebook for foreign companies navigating the U.S. regulatory, legal and communications marketplace. With the help of the terrific insights from a number of lawyers and lobbyists quoted throughout and our own experiences representing so many countries and companies, we have come to see patterns between companies that succeed and expand and those that face significantly increased costs, time, civil and even criminal exposure.

The volume and speed of the 24-hour news cycle is a challenge for every organization, brand, and institution. Many communications professionals find it difficult to stay up to date with the headlines, let alone the never-ending news stream.

The press release remains an effective tool to distribute news and start conversations – but simply issuing a release does not mean you have engaged your target audience or successfully communicated your message.

Today’s consumers spend nearly one-third of their day engaging with digital content, and their attention has become a precious commodity. Their search habits and preferences continue to change, as do ways to share with others.