Digital PR and SEO are traditionally worlds apart.  But that gap is disappearing and with the new Google's updates, PR skills could just be the missing link that gets the best SEO results.

This week's #DigitalPR Twitter chat on Friday at 1 pm Eastern 10 am Pacific is about the rapid growth of interest in using user-generated content (UCG) as a marketing and PR tactic.  A year ago UCG was not even on the list of preferred tactics or content types for marketers.  In the recent Content Marketing Institute report 79% of marketers said they plan to use UCG in 2016.