Social Hubs of UGC: #Digital PR Chat
Digital PR Chat Alicia
This week's #DigitalPR Twitter chat on Friday at 1 pm Eastern 10 am Pacific is about the rapid growth of interest in using user-generated content (UCG) as a marketing and PR tactic. A year ago UCG was not even on the list of preferred tactics or content types for marketers. In the recent Content Marketing Institute report 79% of marketers said they plan to use UCG in 2016.
Could this be a response to the fact that as more and more branded content is pushed out, engagement rates are dropping like a stone? You can't ask for better engagement than your users and customers creating and sharing their own content about your brand.
Join us on Friday for the #DigitalPR Twitter chat Friday at 1 pm Eastern 10 am Pacific .
Our guest this week is Alicia Whalen of Hashtagio, a social user-generated content aggregator. Alicia will be answering questions about UCG:
What it is
Why it's become so popular as a PR tool
How you can use it to boost awareness of campaigns
How to drive more traffic to landing pages
Westjet
She'll also be sharing some great case studies, like this one.If you've never participated in a Twitter chat before it's really easy:
Make sure you're logged into your Twitter account.
Go to www.tweetchat.com
Enter the hashtag #DigitalPR and you'll be placed in the chat room. It's that simple.
Follow @Alicia_Whalen_ and @sallyfalkow
