Social media marketing and search engine optimization have something big in common — the rules are always changing.

While most social media efforts by businesses are aimed at potential customers, HR marketers can use the platforms to strategically boost recruitment efforts. 

Three best practices for using social media to boost your lead generation.

A recent ruling by a judge in New York is raising quite a few eyebrows. The judge ruled that some emojis essentially represent investment advice — whether the user intended to offer such advice or not.

Unanswered questions, ambiguity and elusiveness by TikTok Chief Executive Officer Shou Zi Chew were on display before the House Energy and Commerce Committee on March 23.

Nicole Moreo shares their thoughts about how LinkedIn can help thought leaders reach their goals on the networking platform.

The Super Bowl is the biggest advertising night of the year, and brands across all industries break out their creative chops to vie for viewer attention.

A blog is a great way to keep your site fresh for search engines. New content means your site is active and relevant.As you add to your blog, here is a checklist of items to follow to make sure you get maximum SEO benefit from every new post.

Accessibility is about improving the web experience for everyone. Accessibility barriers make it difficult or impossible for visitors who are blind, deaf, hard of hearing, or disabled to use your site.

WebAIM analyzed one million homepages for accessibility issues and found that 98% of websites had at least one Web Content Accessibility Guidelines failure on their homepage.

The local search landscape has changed a lot. You no longer need to have the biggest ad budget to get to the top of search results. In fact, these days, many tools exist to let local, small businesses out-compete big businesses.

Often we focus our online marketing efforts on things we publish online. That’s great, but we also need to expand our audience to optimize on the impact of our content. Links increase our audience and help with search engine optimization (SEO).Here are the steps to follow for a successful link building strategy.

Every business wants more traffic on its website. Not only does it help boost brand awareness, but it also opens up more opportunities to connect with customers in a way that drives conversions. 

There are many companies that have decided to invest in marketing and public relations  campaigns on social media platforms these days. In fact, according to a recent survey, around 90% of all US companies tend to use social media platforms as part of their overall marketing efforts. That means, for a company to be successful with its own social media marketing efforts, it needs to invest a lot of time and effort. This is an important aspect of social media marketing that companies need to keep in mind, and one of the best ways to circumvent all that competitors is by working with social media influencers or experts. Aside from that, companies have a few other challenges, as well as advantages when it comes to social media marketing.

Technological advancement has connected us with multiple digital devices that make our work efficient but increase our screen time simultaneously. Whether you work remotely, or in the office, you have to sit in front of your computer for 7 to 8 hours straight. Spending most of your time on mobile phones or computer screens causes mental and physical fatigue. In 2017, a study reported that 31.7 million people were using their mobile phones actively in Canada. Similarly, 33 million active mobile phone users were recorded in 2019. 

Landing pages have been used by marketers for many years now – and to great success. Indeed, when you create a detailed landing page and optimize it correctly, you can get very good results from your campaign.

The goal of your eCommerce website is to sell, right? One way to increase sales is by driving organic traffic to your site. This is why search engine optimization (SEO) is an important consideration. Here are 3 eCommerce website SEO tips that can help grow your business.

When used effectively, influencer marketing can produce incredible results for brands. The idea is to tap into the engaged communities to share your brand message with a wider audience.

Social media shopping tools are incredibly effective at getting customers to convert because they allow social media users to make purchases directly on the platforms without them having to try finding the company's business website to make a purchase.

Brands use social media platforms to connect with their audience. So, you want to have as many of the right followers as possible.

You want to connect with people who will actively engage with your content, share it with their networks, and be customers. Here are 5 tactics to consider to grow your social media following.

Over the last two decades, we have seen the rise of the nonprofit industry. Like its counterpart in the for-profit arena, nonprofits are becoming more specialized in their offerings and positioning. Today, there are nonprofits who have programs that are similar to one another and therefore considered to be direct competition. Look around – environment, healthcare, racial justice, children, education, animals, and many more initiatives for people to invest their time.