CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Public Relations Simon Erskine Locke Public Relations Simon Erskine Locke

FIFA President Gianni Infantino Just Provided a PR Teaching Moment  

The 2022 World Cup has been controversial enough without soccer’s governing body scoring an own goal on the eve of the tournament.  

While ostensibly defending FIFA’s choice of Qatar to host what should be a celebration of the beautiful game, Gianni Infantino’s diatribe had journalists literally gasping at its extraordinary tone deafness.  

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Public Relations Mike Paffmann Public Relations Mike Paffmann

The Pillars of Branding

Brand pillars are important for brand recognition purposes. They form a framework for developing a brand strategy. An organization uses brand pillars to define their unique position in the market. Brand pillars can be anything from values, visuals, to the workflow. Understanding brand pillars well increases the chances of success of a business.  They are an extremely important part of the business strategy and the important brand pillars are given below.

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Industry News, Public Relations CommPRO Industry News, Public Relations CommPRO

PRSA-NY and Honan Strategy Group Reveal the 2022 State of Mental Health in Public Relations Report

Today, PRSA-NY announced the 2022 State of Mental Health in Public Relations Report with Honan Strategy Group, a data-driven strategic research and communications firm, to understand how PRSA-NY members are coping with their mental health and determine resources to help working professionals in the industry.

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Industry News, Public Relations CommPRO Industry News, Public Relations CommPRO

PRSA Celebrates 75th Anniversary with Commemorative Publication

Established in 1947, PRSA, the nation’s leading organization serving the communications community, is celebrating its 75th anniversary throughout 2022. To mark this milestone event, PRSA is publishing “75 Years of Impact and Influence: People, Places & Moments in Public Relations History,” showcasing the history of the profession through the people and events that helped shape international discourse and transform the business world.

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The Stevens Group Acquispective – The First PR Acquisition

The first acquisition made by a public relations agency is both invigorating and frustrating. It’s invigorating because the acquirer has made the decision that agency growth can be achieved through acquisition as well as organic.  And frustrating because the work involved in making an acquisition is hard work and almost always burns up a lot of time, especially if the buyer chooses to go it alone and not engage the help of M & A professional.

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Public Relations CommPRO Public Relations CommPRO

Hispanic Heritage Month - Q&A with Ruder Finn & RF Comunicad Leadership

Editor's Note: As we celebrate Hispanic Heritage Month, business leaders have an opportunity to tap into the Latino community’s explosive growth and buying power. CommPRO sat down with Kathy Bloomgarden, CEO, Ruder Finn, and Gloria Rodriguez, Founder, President/CEO, RF Comunicad, to discuss Hispanic marketing trends such as the 47.1%increase in Hispanic homeownership, and the fact that Hispanics were responsible for 81% ofUS labor force growth, among other statistics that show the importance of this community as a loyal, diverse and growing consumer group.

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