If you thought we’d reached a point where all businesses were up to speed digitally, think again.  According to a CMO survey, digital marketing spending reached 58 percent of marketing budgets, reflecting 15.8 percent growth over the last year. While most have made a good start, and more than half now report that they are in making good progress, only 11 percent of companies have fully institutionalized the digital transformation process.

We tend to think that we can either advertise our way into people’s hearts and minds, or that high profile media appearances are the route to driving visibility and building a positive company reputation.

The metaverse is a place where the physical and digital worlds turn into one, and where people can work, socialize, and play in a brand new digital reality.

Ever since the first pitch was thrown, pitchers have been accused of “doctoring the baseball,” which means applying foreign substances to the ball that alters its path, making it more difficult for the batter to hit the pitch.

The Museum of Public Relations is now back open for visitors.

Was Will Smith’s resigning from the Academy of the Motion Picture Arts and Sciences same his saying, ‘You can’t fire me, I quit?’

When I graduated from college, my father told me that one of the biggest disappointments in his life was that he didn’t have enough money to send me to an elite school.

It’s true. I once gave a lecture at my alma mater titled “B2B: The Hidden World of Public Relations.” At that time business-to-business communications was, indeed, hidden away — invisible to the average consumer. Practical and transactional in tone and purpose, these comms were tucked away and separate from the other internal and external communications streams. 

For software companies first starting out, it’s difficult to get far without a fine-tuned tech stack — a strategic combination of tech tools that work together to power your platform and inform your developers. The tools within a tech stack can include programming languages, frameworks, libraries, servers, UI/UX solutions, sales and marketing SaaS tools and many others. Each one plays a vital role in developing your software and keeping the business running smoothly.

Historically, writing has been a craft best fulfilled by humans. As personal touch and nuance are often seen as prerequisites for great writing, it can be difficult to imagine robots, or more specifically augmented intelligence (A.I.), capable of doing it convincingly, much less meaningfully.