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Evaluating Your SEO Strategy: How to Measure Your Success
A good SEO strategy can help you rank higher on search engines and attract more organic traffic to your website.
PR Measurement: Interview with Eileen Sheil, Cleveland Clinic
PR Measurement is fast becoming a hot topic of conversation among PR practitioners.
“Measurement has to be a focus for PR. In the digital world everyone has to start to look at the metrics to help them drive strategy.”
Eileen Sheil, Executive Director of Communications at the Cleveland Clinic.
This is an interview with Eileen Sheil about the changes in the practice of PR and the need for measuring the value of our work.