A sustainability program helps meet stakeholder expectations and enhances competitive advantage through a well-rounded approach to risk management.

Collaborations between lawyers and communications professionals often leave both parties with a sense that the other comes from opposite ends of the earth and never the twain shall meet.

President Biden’s cardinal mistake was to use the phrase “no comment” in three of his four replies, a PR 101 “no no” when ducking reporter’s questions on an issue of importance to the country.

Throughout my PR career I have been criticized for frequently telling clients and account groups the truth: What they want in a program will not work with the media because it is too self-serving and lacks originality, news or feature use possibilities.

In this video from 1Sustainability, Philip Haid the Founder and CEO of Public Inc, discusses how you effectively communicate your sustainability goals, plans and both inside and outside your organization.

Is your ad featuring an East Asian man as a nerd actually reinforcing dangerous stereotypes? When and how should you use “Black American” in your copy or scripts? Should there be a hyphen in “Filipino American”?

The word “trivial” has become an important  much used adjective by cable news hosts when the subject concerns former President Donald Trump’s alleged hush money payment to adult film actress Stormy Daniels.

There are ESG communications challenges when there is stark news about dangerous effects of climate warming such as awakening a zombie virus.

From a public relations and communications perspective, the value of relativity starts with the idea that communications programs and businesses operate within a defined universe of agencies, clients, ideas, content, and media.

Nobody likes to be the bearer of bad news. That being said, it should be a requirement for anyone that finds themselves in a leadership role to finely hone the art of communicating such news.

Finding inspiration for writing can be tough any day of the week, but it’s especially difficult if you have taken some time off around the holidays and are now trying to get back into your work routine.

What does it take for a brand to place a story that breaks through to media and intended audiences in the crowded post-pandemic media landscape?

National Cliché Day is observed on Nov. 3, along with National Sandwich Day. I only became aware of this riveting fact last week.

All communicators have been there before: Having to write a quote that sounds intelligent, insightful and impressive. Oh, and make it personalized. Memorable, too. And quick!

Some of us may remember doing PR in the early 1990s, when the Internet was new, known as Web1, and content was published online, but static. 

The vast majority of public relations (PR) professionals (94%) want to be a part of changing the future of their field, with over nine in 10 (92%) believing AI has the potential to transform the way PR is conducted, according to new research commissioned by Stagwell's (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment. 

Beginning your career can be a daunting task, especially if you're not sure what you want to do or where you want to end up. It can take a while to finalize your thoughts and truly begin; this is where many people get overwhelmed by the stress of starting a career.

In today's modern world, it's even more important to establish yourself as a well-respected entity in your industry. The best way to do this is by creating strong company culture from the get-go. There are many ways your company can build a strong company culture, whether through the people you hire, your brand's reputation, or the products and services you provide. Your business can build strong company culture by doing the following:

Throughout modern history, each era has featured a tech boom in one way or another. Whether the rise of television through the 1950s and 1960s or the introduction of the internet and cell phones through the 1990s and 2000s, breakthroughs in technology have touched every generation, benefitting both businesses and consumers in the process.

In 2002, a Stanford University professor made audiotapes of physicians and their patients in session. Half of the doctors had been previously brought to court for malpractice. She then played the tapes for her students, who were able to determine which physicians had been sued.