CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

From Hidden to Holistic: B2B Communications Come of Age

It’s true. I once gave a lecture at my alma mater titled “B2B: The Hidden World of Public Relations.” At that time business-to-business communications was, indeed, hidden away — invisible to the average consumer. Practical and transactional in tone and purpose, these comms were tucked away and separate from the other internal and external communications streams. 

Read More

Tips for Building Your First Tech Stack

For software companies first starting out, it’s difficult to get far without a fine-tuned tech stack — a strategic combination of tech tools that work together to power your platform and inform your developers. The tools within a tech stack can include programming languages, frameworks, libraries, servers, UI/UX solutions, sales and marketing SaaS tools and many others. Each one plays a vital role in developing your software and keeping the business running smoothly.

Read More

The 7 Habits of Highly Effective Women Leaders™

Super-successful women leaders have learned to eliminate the good girl habits which rewarded them in their teens but stalled them in their professional lives. From research, executive coaching and experience I have identified the new habits that propel women forward to achieve their personal visions of success without abandoning their values.

Read More

How News Literate Are You, And Does It Really Matter?

When thinking about the term “news literate,” you’d be remiss if you didn’t consider the way its definition has changed. The concept of being news-literate has been evolving over the past few years, particularly as the news itself has changed. “Back in the day” when everyone received the same news from the same three network stations, news literacy was based more or less on whether or not you had taken in what had been offered up. Now, given the multitude of news sources, fake news and unconscious bias, news literacy is strongly rooted in digestion and comprehension.

Read More

Inspirational Lessons Learned From Martin Luther King Jr.

On this national holiday, we celebrate the life and accomplishments of Dr. Martin Luther King Jr., an American hero. How can Dr. King help you become a better leader and entrepreneur? Here are a few lessons we've learned from Dr. King that inspire us to keep his dream of moral and cultural change alive.

Read More

Forget New Year’s Resolutions! Set Goals Instead

The real story about New Year’s resolutions is that people like to write them, yet they rarely achieve them. So why bother? Instead of writing a list of News Year’s resolutions, take time to think about three goals that will impact your life in a BIG way.

Read More

From Pledges to Progress: The Pressure is On

2020 was the year of the Capital P: pandemic, polarized politics and protests. It was also a seminal moment for businesses to reflect on who they are and where they are going — to really understand their moral compass and get serious about their corporate purpose. Over the last 18 months, we have seen purpose pressure tested by stakeholders and society like never before — it has led to it being redefined, refocused and realigned. 

Read More

Projecting Leadership Presence in a Teleconference

In a famous 2002 experiment, a Stanford University professor made audiotapes of physicians and their patients in session. Half of the doctors had been previously brought to court for malpractice. She then played the tapes for her students, who were able to determine which physicians had been sued.

Read More

Surviving to Thriving through Commitment to Community

I founded Burgeon Outdoor in 2019 with the express mission of creating a better tomorrow for mountain communities, such as Lincoln, NH where we are based.  I wanted to create a company that not only provided outstanding products and service, but that was also active in the social fabric of its community.

Read More

How Communicators Can Influence the Conversation on Equity

While the world is still a long way from being at peace, today, September 21, we recognize United Nations International Day of Peace. This carries even deeper significance after what we’ve been through with the COVID-19 pandemic; and true to this, the theme this year is “Recovering better for an equitable and sustainable world.”

Read More

Decentralized File-Sharing Application Brings Data Privacy and Security Capabilities to Legal Tech Marketplace

AXEL, the software company focused on data custody, privacy and security solutions, is adding its AXEL Go secure file-sharing and storage application to Theorem, a groundbreaking legal technology marketplace that helps law firms and corporate legal departments around the world achieve workflow-driven tech adoption. Legal professionals on the Theorem platform can now use the AXEL Go application to add private and secure collaboration capabilities to their legal tech stack, during in-office, hybrid and remote work situations.

Read More