While many organizations quickly turned to virtual events amid the COVID-19 pandemic, it’s no longer enough to host an event virtually and just hope it works for everyone.

First off, you have to have to have something to say that of interest.  We often think we’re writing for the masses, when really the goal is to reach appropriate key audiences – whether it be journalists, the general public, consumers, decision-makers, influencers – or all of the above. 

Following a year made frantic by chaos and existential angst, 2020 will be all about ways to inject control, calm and clarity into a world that can seem to be spinning out of control. In her annual report, Marian explores trends that will emerge or grow in the new year, from our obsession with physical touch and our love-hate relationships with our smart devices to our efforts to protect ourselves from dangers ranging from air pollution and traffic congestion to cybercriminals.