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LEGO’s YouTube Surge Shows Why Shorts and Creators Are Reshaping Brand Engagement
LEGO is stacking serious momentum on YouTube by leaning into Shorts and creator-driven content—and communicators should pay close attention.
YouTube Unveils AI Upgrades to Reshape Campaigns and Creator Partnerships
YouTube’s new AI tools could transform how marketers build campaigns, produce creative and optimize brand content.
Why Traditional Media Can’t Compete With the Swift Rise of Digital Giants
Half a billion views and counting prove that legacy media is outpaced by talent-driven digital brands that know what audiences want.
YouTube Shorts Views Are About To Surge—Here’s What That Actually Means
YouTube is changing how it counts Shorts views, triggering massive spikes in numbers that communicators need to understand—and leverage—strategically.
Dance Videos Trend Downward As Shorts Take Over Genre
Dance videos are still pulling in billions of views on YouTube, but shorter formats are dominating as YouTube Shorts now account for 86% of all dance video views.
Why Brands Shouldn’t Give Up On TikTok…Yet
TikTok isn’t going anywhere—despite political debates and security concerns, the platform continues to shape digital culture, making it an essential space for brands looking to engage and grow their audiences.