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Marketing, Metaverse Dr. David Hagenbuch Marketing, Metaverse Dr. David Hagenbuch

Will the Metaverse be Meta-Worse?

A name change is seldom a small thing.  It’s especially significant when one of the world’s most valuable companies decides to rebrand.  Facebook’s move to “Meta” offers an important signal about the firm’s future focus, which promises to impact billions of people who regularly sign onto its social media platforms.  The idea of a ‘metaverse’ sounds exciting, but will it really be a better place?

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