A new industry survey will reveal how shifting brand priorities are reshaping PR agency services and acquisition strategies.

A mobile-first content revolution is underway, and communicators can’t afford to ignore it.

What PR services are truly driving brand impact today? Tell us what matters most.

Tubular Labs’ June 2025 social video data reveals how YouTube success is now defined by strategic extremes, with lessons communicators cannot afford to ignore.

Discover how Kraft Heinz turned cultural quirks into 6.8B impressions—and why passion points may be your brand's most underutilized asset.

Coca-Cola and UMG are rewriting the rules of brand-artist collaboration with Real Thing Records and here’s what every communicator should take note of.

At the Cannes Lions Communications Town Hall, communications leaders made a powerful case for why AI must serve, not replace, human creativity, diversity, and authenticity in PR.

As creators take center stage, the real power—and job growth—is happening just off-camera, where communicators are redefining what it means to lead in the digital age.

HUNTER introduces Bobbie, a new influencer marketing agency designed to meet growing client demand for creator-led strategies.

Economic delays, innovation pressures, and slow-moving clients dominate agency concerns from April’s top town hall.

Is the evolving media landscape truly reshaping consumer influence, or do timeless principles of awareness and trust still reign supreme?

With Bill Davies as CEO and a Top 10 ranking under its belt, Racepoint Global is poised to revolutionize technology-driven communications

Get ready for the most electrifying showdown of endorsements yet, with Taylor Swift, Elon Musk, and Liz Cheney shaking up the 2024 presidential race!

Discover how AI influencers are revolutionizing marketing by challenging the very essence of authenticity and reshaping the future of brand engagement.

Discover how AI is transforming influencer marketing strategies, but at what cost to authenticity and human connection?

Understanding these strategies is critical for communicators aiming to keep their brands competitive in the ever-changing streaming landscape.

This comprehensive analysis provides communicators with crucial insights into the evolving preferences of audiences across various platforms, making it an essential tool for staying competitive and relevant in the digital age.

I missed Cannes Lions this year but see creators as business owners focusing on outcomes, with Vidcon highlighting deeper audience engagement over traditional brand partnerships in the evolving creator economy.

As traditional journalism grapples to adapt to this digital revolution, akin to bloggers of the TikTok era, it becomes imperative to scrutinize the implications and potential ramifications of this seismic shift in media consumption.

For communicators, marketers, and media professionals, this research is a roadmap for navigating the future of digital storytelling.