As traditional journalism grapples to adapt to this digital revolution, akin to bloggers of the TikTok era, it becomes imperative to scrutinize the implications and potential ramifications of this seismic shift in media consumption.

For communicators, marketers, and media professionals, this research is a roadmap for navigating the future of digital storytelling.

The report delves into attitudes and generational differences concerning personalization, privacy, messaging, advertising, and brand loyalty.

Birnbach Communications issued its 22nd annual list of top media and marketing trends for the upcoming year.

As TikTok continues to shape digital culture, staying informed about these data-backed keys to success will be instrumental for communicators in public relations.

CreatorIQ's Influencer Marketing Trends Report for 2024 offers a comprehensive snapshot of the industry, highlighting key findings and predicting trends that will shape the coming year.

PRophet is the first to build and market a full suite of AI-driven tools that now span earned media, influencer marketing and news monitoring offerings.

Tubular Labs reports that three powerful women emerged as economic saviors, igniting a global spending spree and providing a much-needed boost to local economies. Barbie, Beyonce, and Taylor Swift, collectively known as the holy trinity of female empowerment, led the charge in what became known as #SpendingGirlSummer.

Bud Light’s mistake was that it folded like wet newspaper the moment critics predictably got together to fling red, transphobic meat at the Anheuser-Busch brewery until some stuck.

Surveys have shown that consumers want a brand to take a stand on the various political and social issues that are confronting our nation.

Over the course of three days, ranging from pre-conference to the closing session, new friendships were formed, new insights were gleaned and new ideas bloomed.

Networking is paramount in business. For professionals at any stage in their career, who you know matters far more than what.

When used effectively, influencer marketing can produce incredible results for brands. The idea is to tap into the engaged communities to share your brand message with a wider audience.

Did you know internal communicators have a super power? It’s that people trust them and the information they share. It’s true, and this fact puts the role of internal communicators as the new influencers in the spotlight. And just like Thor’s hammer has the power of lightning, IC professionals now have power and influence as trusted advisors to leadership.

If there is one thing that is consistent when it comes to social media and digital marketing overall, it is change itself will always be inevitable.

“Act your age”—It’s a demand that flustered parents make of tantrum-throwing teens and that embarrassed teens make of youth-seeking parents. Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers?