CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

CommPRO 9/5/25 CommPRO 9/5/25

Gen Z Messaging Mastered by Copywriter Who Writes Like a Real Person

In this episode of Explain it to a Teenager, Weber Shandwick copywriter Lauren King reveals how she makes brand content resonate by sounding real, not rehearsed.

CommPRO 8/28/25 CommPRO 8/28/25

Shoppers Are Hunting for Deals and Ditching Brands as Tariffs Bite

Wunderkind’s latest survey reveals how inflation, tariffs and economic anxiety are reshaping consumer behavior — and what marketers must do to win loyalty now.

Paul Kontonis 7/17/25 Paul Kontonis 7/17/25

Tariffs Are Breaking Consumer Habits and Brands That Don’t Adapt Will Be Left Behind

Wunderkind’s latest survey shows how tariffs are reshaping consumer habits and why communicators must shift strategy to stay relevant.

Al Mercuro 5/22/25 Al Mercuro 5/22/25

Events Face Disruption Again as AI, Gen Z, and Sustainability Drive the Future

The events industry is once again at a crossroads—and this time, AI, Gen Z, and green innovation are leading the charge.

CommPRO 4/25/25 CommPRO 4/25/25

HUNTER Launches Bobbie to Expand Its Influencer Marketing Capabilities

HUNTER introduces Bobbie, a new influencer marketing agency designed to meet growing client demand for creator-led strategies.

Sydney Tytel 11/29/24 Sydney Tytel 11/29/24

Gen Z Reverse Mentorship Is Redefining PR Leadership and Bridging Generational Divides

Explore how reverse mentorship led by Gen Z is transforming workplace dynamics, bridging generational divides, and redefining leadership in the PR industry.

Simon Erskine Locke 11/21/24 Simon Erskine Locke 11/21/24

Curiosity, Creativity, and Authenticity Driving the Next Era of Communications

Discover how Laura Tomasetti and 360PR+ are redefining brand storytelling with curiosity, creativity, and a 360-degree approach to communications.

CommPRO 10/23/24 CommPRO 10/23/24

John Della Volpe on How Gen Z is Channeling Fear and Passion to Save America

Join Michael in his conversation with John Della Volpe about his book as well as the results of his September 2024 Harvard Youth Poll.

Sean Devlin 6/14/24 Sean Devlin 6/14/24

Use The Right Tools To Reach The Newest Generation In The Workforce

Recruitment communicationss strategies on social media to boost your employer brand.

Orsi Korman 5/21/24 Orsi Korman 5/21/24

Using More Visual Content in Communications From Memos to Memes

So, I found myself asking: When and where is it appropriate to inject a little fun into corp. comm.?

CommPRO 2/14/24 CommPRO 2/14/24

Creating space for Gen Z to ‘ask everything’ will strengthen your team

Fostering a feedback-driven culture allows managers to prioritize soft skills.

Helmut Schuster and David Oxley 12/14/23 Helmut Schuster and David Oxley 12/14/23

GenZ’s Distinctive Voice Is Growing

With their unique characteristics and digital native upbringing, they have a distinctive worldview.

CommPRO 9/22/23 CommPRO 9/22/23

Understanding Generational Preferences Leads to Key Insights for Communicators

Megan Fletcher, VP of Customer Marketing at Marigold, analyzed the 2023 U.S. Consumer Trends Report (CTI), providing valuable insights for public relations leaders by emphasizing the diverse expectations and preferences across generations.

Brian Wallace 7/5/23 Brian Wallace 7/5/23

How to Attract a Gen Z Workforce?

Recruiting and retaining Gen Z employees can be a great challenge for many organizations. This means it is now more important than ever to understand the shifting needs and expectations of the Gen Z population.

Allison Carter 2/21/23 Allison Carter 2/21/23

Charities Adjust Their Communications Strategies to Better Reach Gen Z

Every organization wants to court Gen Z, the youngsters who will be our customers for the next 50 years of more. Nonprofits are no exception.