Nue Agency’s Beats + Bytes 2025 Halftime Report offers a strategic blueprint for marketers navigating the evolving intersection of technology, culture and commerce.

At the Cannes Lions Communications Town Hall, communications leaders made a powerful case for why AI must serve, not replace, human creativity, diversity, and authenticity in PR.

As creators take center stage, the real power—and job growth—is happening just off-camera, where communicators are redefining what it means to lead in the digital age.

With barely overlapping TikTok audiences, e.l.f. Beauty’s Rhode acquisition is a textbook communications coup for expanding reach, boosting earned media, and igniting culture.

A seasoned Cannes veteran shares how showing up without an official activation can lead to the most valuable conversations of your career.

The FAJA 2025 Consumer Insights Report exposes the game-changing trends in shopping behavior, revealing why brands that ignore personalization, AI-driven marketing, and strategic pricing are destined to lose.

The creator economy is reshaping brand strategies, and communications professionals must adapt to stay ahead of the curve.

The State of Creator Marketing 2024-2025 reveals how creator-driven content is revolutionizing brand engagement, delivering massive ROI and leaving traditional marketing in the dust.

Understanding these strategies is critical for communicators aiming to keep their brands competitive in the ever-changing streaming landscape.

I missed Cannes Lions this year but see creators as business owners focusing on outcomes, with Vidcon highlighting deeper audience engagement over traditional brand partnerships in the evolving creator economy.